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Executive Committee

Leadership: Executive Committee

Adam Medros | VP, Product, TripAdvisor

Adam Medros heads worldwide product development for TripAdvisor and is a member of the company's management team.  Since joining the company in 2004, Medros has led efforts in search marketing and revenue optimization and has overseen developments to product functionality, merchandising, and acquisition integration.  He was instrumental in TripAdvisor's 2007 launch of travel applications onto the Facebook Platform.  These applications - Cities I've Visited, Local Picks, and Traveler's IQ Challenge --  have introduced the TripAdvisor brand to millions of new people around the world and generated a high volume of new content for the core site. 

Prior to joining TripAdvisor, Medros held Senior Analyst and Product Manager positions at Nordstrom.com, Amazon.com, and The Parthenon Group.  He serves on the board of oneforty.com, the Twitter app store and is an advisor to Care.com. He holds an MBA from Harvard Business School and a bachelor's degree from Dartmouth College. 

Michael K. Barron | Partner, Bingham McCutchen LLP

Michael Barron is a Partner at Bingham McCutchen LLP in the Corporate Practice Group. Mr. Barron focuses on providing legal services to emerging technology and life sciences companies and to investors in emerging technology and life sciences companies, in addition to providing trademark and licensing services. Mr. Barron is admitted to practice law in the Commonwealth of Massachusetts.

Mr. Barron is a member of the American Bar Association, the Boston Bar Association, the Licensing Executive Society, the Bioscience Network and the Massachusetts Innovation and Technology Exchange (Board of Directors). Mr. Barron is the founder and general counsel for the Massachusetts Innovation and Technology Exchange (MITX).

Elaine Boltz | SVP, E-commerce, The TJX Companies

Elaine is the head of ecommerce for TJX, a global off-price retailer which includes TJ Maxx, Marshall's and Homegoods stores. She is leading the global rollout of the companies new online business. Prior to joining TJX, Elaine was SVP, Ecommerce at Chico's FAS and Chief Marketing Officer and head of strategy at Ann Taylor, Inc. Prior to joining Ann Taylor, Elaine was a member of the retail practice for the Boston Consulting Group. Her education includes an MBA from Harvard Business School and BA from the University of Pennsylvania.

Brian Cusack | Head of Industry, Google

Head of Online Video & Display, Retail Technology - Google 2009 - Present. Boston.

Display Regional Sales Manager - Google 2007 - 2009. Boston.

Regional Sales Director AOL MN - 2004 - 2007. Boston. Managed New England team and relationships with New England partners.

VP Sales - IMN (formerly IMakeNews) - 2002 - 2004. Managed Outside and Inside Sales, Reseller relationships, as well as Client Support for IMN, a Marketing Services ASP. IMN provides an emarketing publishing solution including newsletter publishing, blogs and RSS distribution to over 1000 customers in the US, and partners with International resellers. (2 years)

VP Sales - 2000 - 2002. Newmediary. Newmediary created private label buying directories which were housed on branded websites. Newmediary then sold advertising and sponsorship programs in these directories. Managed Inside and Outside Sales, as well as Customer Support. The assets were sold to CNet and became the foundation of a very successful White Paper Directory and publishing offering. (2 years)

Dartmouth College - Bachelor of Arts, Economics

Resident of Marblehead, MA, married to Michele, father of two - Morgan and Liam.

Joe Grimaldi | Chairman-CEO, Mullen

Joe is president and CEO of Mullen, a leading interdisciplinary agency whose clients include the likes of JetBlue, Zappos, Swiss Army, Panera, Alberto Culver, BASF,  Olympus, Stop & Shop, SC Johnson, and Timberland among others.

Joe was one of the original partners at Mullen, joining the firm 27 years ago when it had 10 employees and didn't make the top 50 agencies in New England.  No stranger to change and transformation, Joe has led Mullen through numerous economic booms and implosions as well as dramatic transformations in the advertising industry, rebuilding the agency after a devastating fire, then rebuilding it after losing 50% of his business in one year, selling the company to the Interpublic Group 11 years ago, expanding to multiple offices and, most recently, moving the agency headquarters to Boston after 40 years on the North Shore. Throughout, he has championed and evolved a strong and distinguishing company culture that is its engine for success. 

Joe started his career in media at Benton & Bowles and moved on to account work at Ted Bates. He was recruited to Boston by Hill Holliday in 1981. Joe's an Italian immigrant who's been a latch-key child, a near hoodlum, a construction laborer, a rock musician, a Harley-Davidson bike builder, a staff accountant and a shoeshine boy in his uncle's barber shop in Queens, NY. Each experience has added invaluable perspective to his life, which he loves to share with young people. Today he spends most of his time at the agency defining strategy and inspiring people to dream and exceed expectations. He also serves on, and has chaired, numerous boards in and out of the industry. 

David Hayes | President, HireMinds LLC

David Hayes is the President and Founder of HireMinds, a professional and executive search firm specializing in the areas of digital marketing, technology, and science. In his role, David is responsible for the strategic leadership neccessary to ensure the achievement of HireMinds' performance goals and preservation of the core values established over a decade ago including fostering true partnerships with hiring clients and job candidates.

David was a graduate of Columbia University with a Bachelor of Philosophy and entered the search profession with Source Services after beginning his career in marketing with IBM. In his first year, he was named Rookie of the Year and went on to be one of the top producing search consultants in the firm. He took on increasing responsibility, culminating in his role as Managing Director of the New York region until the firm was acquired by Kforce.

A recognized leader on employment, leadership, and workplace related issues, David is regularly quoted in the Boston Globe, Boston Business Journal, The Wall Street Journal, Boston.com, and Mass High Tech. David is personally passionate about helping others achieve their goals, whether client, job candidate, or employee. He serves on the Board of Directors for MITX and is an active member of BIMA and MassBio. He is also a committed volunteer to the Cambridge based East End House community center.

Jeff Janer | Co-Founder & CEO, Spring Partners

An experienced digital technology, media and marketing executive with a proven track record of identifying and developing new opportunities and new markets, Jeff Janer is Co-founder and CEO of Spring Partners, a venture backed consumer internet company responsible for Springpad (http://springpadit.com/).

Prior to founding Spring Partners in January, 2008, Janer was CMO, Third Screen Media, a mobile advertising technology and services company, where he was responsible for the company's marketing and product management initiatives.

Before joining Third Screen Media, Janer was Vice President of Marketing and Business Development for Britemoon, an online marketing solutions provider. In 2000, he was a founding partner of Traverse Partners, a firm providing strategic consulting and interim operational management to VCs and emerging growth companies. Prior to this, he served as Executive Vice President of Fidelity eBusiness. He was also President and CEO of Larry Miller Productions, a marketing communications firm acquired in 1998 by iXL, an Internet professional services firm, where he was an Executive Vice President.

Janer holds a BA in International Relations from Brown University.

Vic Petri | Treasurer, Partner, PricewaterhouseCoopers LLP

A Business Assurance Partner in the Technology, InfoComm and Entertainment practice, Vic is the leader of the Technology, InfoComm and Entertainment (TICE) practice for the firm's Northeast Region.  Vic was previously the Global Leader for the Software and Internet Sector. His clients range from start-ups to multinational companies, including closely and publicly held, high growth companies.

His educational background includes a MS in Accounting and a BS in Economics from the State University of New York at Albany (SUNYA).  Vic is a member of the Curriculum Advisory Board for the Accounting Department of SUNYA. He is a Board member of The Massachusetts Interactive Multimedia Council and an active member of the Massachusetts Software Council.  He is also a member the American Institute and Massachusetts Society of Certified Public Accountants.

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