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Job: Head of Marketing
Salary: 200K+ bonus, equity
Start Date: 05/12/2017
Category: Marketing
Description:

HireMinds has been engaged by PhotonMD, Inc., headquartered in the Research Triangle area of North Carolina, on a search for their Head of Marketing.   By using unique photomedicine medical devices, PhotonMD is creating therapeutic solutions for aesthetic applications, chronic inflammatory diseases, and other conditions susceptible to light-based healing.  For more information: www.photonmd.com.

 

 

The Head of Marketing will report to the President and CEO and will be responsible for the development and execution of consumer and marketing communications strategies that will increase penetration, drive sales, and build brand awareness and retain customers.  This is a hands-on role that requires a person who has a strong strategic approach, is a solid creative thinker, and possesses a history of solid tactical execution.

 

Highlights of the role

·         Develop and build a brand and lead product marketing.

·         Own all online marketing, marketing partnerships, social media, and expansion of the consumer and medical device product offering.

·         Build and lead team of marketers who have expertise in marketing channels, web merchandising and analytics.

·         Develop and implement the direct/digital/online marketing strategy, manage product selection, pricing strategy, promotions and partnership opportunities.

 

Profile

·         7+ years of experience in marketing a direct to consumer medical device.

·         Strong background in developing digital and/or e-commerce programs to convert consumer awareness to purchase.

·         Brand builder who has created innovative multi-channel marketing campaigns.

·         Has thrived in a result-oriented fast-paced, start-up environment.

·         Experienced hands on leader with proven results in making technical/business decisions, executing decisions and accounting for results. Ability to work in a cross-functional team environment and a flexible team-oriented perspective.

·         Management of membership, loyalty, subscription or continuity programs.

·         Deep background in consumer marketing via online media sources including paid search, search engine optimization, affiliate marketing and social media.

·         Demonstrated ability to work effectively and comfortably with physicians and other medical professionals.

·         Passionate about improving the lives of people living with a chronic disease.

·         Bachelor’s degree, MBA preferred

·         Must be able to live/work in the Research Triangle area of North Carolina.  There is not a telecommuting option.  Client will offer relocation assistance.

 

 

 

 

 

 

 

Contact: HireMinds
Scott White
Email Scott White
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