MITX - Massachusetts Innovation & Technology Exchange


February, 2012

Dave Balter of BzzAgent in 10 Tweets

Can you capture someone in 10 tweets? Most people would say no - especially Chris Brown. But it's fun to try.

Dave Balter, entrepreneur and founder of the Boston-based word-of-mouth marketing firm BzzAgent , recently agreed to be our guinea pig for the @BBJNewsroom's newly minted social media profile feature, "In 10 Tweets."

So here's Balter - who's also a co-founder at the Cambridge, Mass. social expertise startup Smarterer, and an avid Phish fan - in 10 tweets.

From the Twinterview:

@BBJNewsroom: "Good Morning @DaveBalter! Let the Twitter grilling begin. How has your leadership style evolved since BzzAgent's 2001 launch? #BBJ10

@DaveBalter: "Many bumps, hurdles and lessons have made me a bit more humble, and I watch competitors like a hawk. bbj10 #bzzagent"

@BBJNewsroom: "@DaveBalter @BzzAgent was acquired by UK firm dunnhumby Ltd. last May. How has this changed the business? #BBJ10

@DaveBalter: @bzzagent acquired by @dunnhumby is realizing our vision that social media and shopper marketing equals real ROI. #bbj10 #acquisitionswork

@BBJNewsroom: @DaveBalter How's 2012 looking - feeling positive about the economy? #BBJ10

@DaveBalter: 2012 feels a bit like 1999 without confusing the fact that profits matter. #bbj10 #waitgroupondoesntmakemoney #butlinkedindoes

@BBJNewsroom: .@DaveBalter You co-founded @Smarterer last year, which grades skills on things like Twitter and Excel. What's next for the co? #BBJ10

@DaveBalter: "@smarterer is off like a rocket in the era where everyone needs to prove what they're good at. #imaballer

@BBJNewsroom: So @DaveBalter, what's your best piece of advice for entrepreneurs? #BBJ10

@DaveBalter: Advice for entrepreneurs: each tiny step forward is progress, no matter how small. Keep your feet shuffling and good things happen.

Source: BizJournal

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