MITX - Massachusetts Innovation & Technology Exchange


March, 2012

Pandemic Labs & Mzinga partner to Deliver Social Experience Solutions

Mzinga® ( ), the leader in social intelligence solutions, services and analytics for business, and Pandemic Labs, the nation's premier social media marketing agency, today announced a partnership to deliver social technology and services solutions to customers.

“Pandemic Labs has been committed to the strategy behind social media marketing longer than most agencies, and as part of that commitment we have always been at the forefront of technology that allows us to create marketing success,” said Matt Peters, Co-Founder & Creative Director of Pandemic Labs. “Through this partnership, we will be able to enhance our best-of-breed social media marketing services with the comprehensive social features available in Mzinga’s platform, OmniSocial®.”

Today, enterprises of all sizes recognize the opportunity and value of establishing effective, rich customer, employee, partner and brand experiences, for global business through the use of social technologies and strategies. Mzinga’s social software and the services of Pandemic Labs will help enterprises increase revenue through collaboration, improve customer loyalty and gain insight into employee performance to increase competitive advantage, ultimately driving more sound business decision making and growth.

“We are thrilled to add Pandemic Labs to our growing repertoire of trusted partners to bring full-service social strategy solutions to the market,” said Mike Merriman, Director of Strategic Services, at Mzinga. “The work Pandemic has done with large brands like Au Bon Pain, The Ritz-Carlton and others closely aligns with our customer base to deliver best-in-class social solutions and agency services to customers.”

Mzinga OmniSocial is an enterprise-class social software and analytics solution that enables businesses to foster networking, collaboration, engagement and knowledge sharing to glean insights that drive better business decisions and previously untapped levels of productivity and innovation.


Source: MarketWatch
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