MITX - Massachusetts Innovation & Technology Exchange


March, 2012

Corey McPherson Nash Selected to Develop Ad Campaign for Atlantic Broadband

Continuing its successful work in developing traditional and new media campaigns, Corey McPherson Nash (COREY) a leading national branding agency is pleased to announce a new advertising campaign with Atlantic Broadband. COREY is working closely with Atlantic Broadband executives to create a new multimedia advertising campaign aimed at customer acquisition and upgrade.

Atlantic Broadband is launching an offer for new customers to "Get It All" - a comprehensive range of services including phone service, high speed internet and digital video for residential customers. The key message of the new campaign emphasizes the strong value of the service, the "I Get It All For That", with the voice of the customer. When customers learn of Atlantic Broadband's affordable "Get It All" bundled package, their surprised reaction is reinforced with "OMIGOSH, Holy Guacamole, and Wowza." The campaign, to be launched in the second quarter, will include print, broadcast, direct mail and online.

"COREY has a thorough understanding of our business, our customers and our brand," said, Julie Smith, Senior Vice President, Atlantic Broadband. COREY's ideas captured our brand strategically and creatively. We believe their concept and execution will result in a multi-platform campaign that will resonate with potential customers and further build the Atlantic Broadband brand."

"We are thrilled to have been awarded Atlantic Broadband's new advertising campaign. COREY has a great deal of experience in the telecommunications sector and we can tell consumers why Atlantic Broadband is superior to its competitors," said Chris Klaehn, Partner, COREY. "We look forward to a long and productive partnership which strengthens the Atlantic Broadband brand and drives business growth. Atlantic Broadband is an innovative company and this ad campaign will reflect that innovation and be fundamentally different to what they've done in the past."

Source: Sys-Con
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