MITX - Massachusetts Innovation & Technology Exchange


April, 2012

Cybex International Launches Website With Boston Interactive

Boston Interactive, a web design, development and interactive marketing agency, is proud to announce the launch of the new Cybex International website.

Cybex International recently partnered with Boston Interactive to launch their new website. A global manufacturer of premium fitness equipment, Cybex leverages expertise in exercise science to produce a line of more than 150 products optimized to deliver unparalleled results while minimizing stress on the body. Looking to promote this unique selling point and improve the professionalism of their online appearance, Cybex partnered with Boston Interactive for the redesign of their new website.

Boston Interactive utilized a sleek black and yellow design to immerse users in Cybex's unique products and innovative approach. The widescreen feel and impactful imagery of the visually emphasize content and draw attention to key messaging. Boston Interactive architected the website to clearly convey what makes Cybex unique and the best choice for premium fitness equipment. These elements work together to position the website as a valuable sales tool and educational resource.

About Cybex - Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Research Institute, Cybex fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. For more information on Cybex and its products, visit the Company's website at

About Boston Interactive - Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal's Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at

Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager


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