MITX - Massachusetts Innovation & Technology Exchange


April, 2012

Brooks Automation Partners with Boston Interactive for New Website

Boston Interactive, a web design, development, and interactive marketing agency, announces the launch of the new Brooks Automation website.

Boston Interactive, a web design, development, and interactive marketing agency, announces the launch of the new Brooks Automation website. Brooks is a leading provider of automation, vacuum, and instrumentation solutions that provides global customers with the service and speed to market technologies.

Serving customers across the globe, Brooks needed a web presence capable of speaking to its broad range of international audiences. The website needed to equally engage all of the company's markets in order to successfully generate leads and increase sales. As a rapidly expanding organization, it was vital for the Brooks Automation website to be able to accommodate growth and ensure flexibility for future enhancements.

Boston Interactive created a web presence for Brooks that is both visually appealing as well as easy to navigate. With a focus on simplicity, the new website emphasizes Brook's global reach with key messaging to communicate the company's position as an innovative technology leader. Clear paths with multiple entry points quickly connect users with the information they seek. To ensure that the website can easily be updated to reflect future company growth, Boston Interactive built the website using the Sitecore content management system.

"Establishing an online presence capable of engaging all of a company's audiences greatly improves their communication strategy and marketing efforts." said Boston Interactive Founder and CEO, Chuck Murphy, "By doing so for Brooks, we intend for the site to generate additional leads and increase sales."

About Brooks Automation, Inc. -- Brooks is a leading worldwide provider of automation, vacuum and instrumentation solutions for multiple markets including semiconductor manufacturing, life sciences, and clean energy. The Company´s technologies, engineering competencies and global service capabilities provide customers speed to market, and ensure high uptime and rapid response, which equate to superior value in their mission-critical controlled environments. Brooks is headquartered in Chelmsford, MA, with direct operations in North America, Europe and Asia. For more information, visit

About Boston Interactive - Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal's Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at

Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager


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