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April, 2012

Promoboxx gets 290K to boost retailers campaigns


Promoboxx Inc. of Boston, a Web-based retail marketing startup, has received a $290,000 seed round, according to federal filings today.

The latest round brings the total investment in the company to date to $873,000, said CEO Benjamin Carcio, who confirmed the latest round but said the startup isn't making a formal announcement about it.

Promoboxx, which operates out of the BzzAgent headquarters at 500 Harrison Ave. in Boston, took part in the TechStars Boston accelerator program in 2011, receiving its first $18,000 seed round.

The company received another $565,000 last December from several investors, including SK Ventures, Brand Ventures and Launch Capital, as well as Dave Balter, Peter Bordes, Adam Berrey and Jean Hammond, according to Crunchbase.com.

Promoboxx is focused on brand-to-retailer marketing, with a marketing platform that helps individual retailers customize national TV ads and post them to social networks. The company aims to divert more brands' marketing dollars to Internet-based promotions. Promoboxx got national exposure in February for the Superbowl, when it signed a deal with Chevy in which 6,000 dealers could share Super Bowl ads before the game on social media, email and their own websites.

The company, which was named one of Mass High tech's "Five Startups to Follow" last July, has six employees currently, and Carcio said he plans to hire three more in coming months.


Source: Mass High Tech
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