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April, 2012

AMP Agency Explains SEO Buzzwords through Real Life Scenarios



BUZZ WORD #1 – LINK JUICE 

Lil' Wayne

Lil’ Wayne’s juice gets him “crunk,” which means that after Lil’ Wayne drinks his juice, he is able to perform to the masses at an optimal level.  Lil’ Wayne has been at the top of his game for the past 5 years, and maintaining the quality of his juice will be an integral element for future success.

SEO Translation- Get your Website Performing at an Optimal Level:

Paid links from “spammy” link directories are a thing of the past. Websites now rely on authoritative and highly relevant links from various respected sources. High quality, shareable website content, combined with active engagement and promotion is a key element in obtaining these natural links. The power of these links, which is known as “link juice,” is a key element in getting your website stronger visibility across the web.

BUZZ WORD #2 – PANDA UPDATE

Chinese Food

In 1983, the food court staple known as Panda Express changed the way Americans looked at “Chinese Food” forever. Their inexpensive and mostly unhealthy meals have helped contribute to high obesity levels in the United States.

SEO Translation – Google doesn’t want you eating Panda Express everyday:

In 2011, Google rolled out their “panda” updates, which consisted of algorithm changes designed to penalize websites that offer low quality content. These updates specifically target content that provides little or no value to a user.

In the past, Google users were force fed irrelevant search results from websites that pushed out low quality content in order to achieve higher search visibility. The game has changed.  Just as we are seeing healthier food options in food courts across America, we are also seeing higher quality, relevant search results for our everyday queries.

BUZZ WORD #3 – SOCIAL SHARING

Social Sharing

We all have generous friends and cheap friends. This behavior becomes evident when you gather at a bar for drinks. There is always one guy that is never around when it’s time to buy more drinks. Nobody likes this guy, and he is often ridiculed incessantly as the crew gets drunker.

SEO Translation – Invest in good content and share it with the masses

With search engines increasingly incorporating social media excerpts into search results, it’s becoming more important to develop frequently updated, high quality content that people actually want to share through a variety of social channels such as Twitter, Facebook, YouTube, and Google Plus. This search engine optimized content can be in the form of articles, videos, photos, infographics, and even social feeds. Web users will appreciate your site as a valuable source of information, while search engines will reward you for your high quality content sharing efforts. Search engines don’t reward websites that fail to offer valuable content, just like non-giving people aren’t rewarded with valuable friendships.

BUZZ WORD #4 – SPIDER ACCESSIBILITY

Spider Accessibility

The girl pictured above saved all her hard earned cash to buy her ideal Smartphone. Unfortunately that same day, her significant other made her go on a camping trip in the woods of Maine, where cell phone service is not only non-existent, but also frowned upon! Her brand new phone was completely useless to her at that moment.

SEO Translation – Your expensive website might not be functional for search

These days, many companies wish to have an attention grabbing website full of images, Flash, and animation components. While the website might look cool to a user, search engines aren’t able to interpret any of the content that lives within these elements. It is important to make sure that websites are built with abundant textual components in order for search engines to be able to spider and index the site effectively. Much like the girl who couldn’t use her Smartphone, there’s no point in having a “cool” website if it isn’t visible in search engines.

BUZZ WORD #5 – CANONICAL TAGS

Matt LeBlanc

Remember when you could say that Matt LeBlanc was famous? I know it’s hard to remember, but there was actually a time when he was on a level playing field with Jennifer Aniston.  Since starring in Friends, Matt LeBlanc’s “illustrious” credits include Ed, Lost in Space, and Joey- a Friends spinoff that spun off the air immediately.

SEO Translation – Matt needs people to focus on his only role that ever mattered

Canonical Tagsare used with sites that house the same or similar content. In order to avoid a duplicate content penalty from Google, a canonical tag can be put in place to tell Google what the preferred version of the site should be. These tags are especially useful for commerce websites that feature similar product descriptions on multiple pages. They can also be used for websites that have different domains for multiple regions. For example, a business might have 3 separate domains for the United States, England, and Australia. All of the content on these 3 websites is in English, and it is very similar, with only slight regional variations. In order for Google to not penalize this business for duplicate content, the business might place a canonical tag on the United States domain, as they feel the domain in their home country is the most important.

If  Matt LeBlanc decided to start multiple “Friends” fan sites across the world, he would surely place a canonical tag on whichever site featured the largest picture of him with Jennifer Aniston. With this tag, he would be essentially telling Google, “Since my acting career has been mostly disastrous, I want you to focus on a time when Jennifer Aniston acknowledged my existence.”

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