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April, 2012

Hasbro Appoints AMP Agency as Search Agency of Record


Hasbro, Inc. a leading, global toy and game manufacturer, has selected AMP Agency, an integrated communications agency, as its Agency of Record for search services. Seeking an agency to further enhance their search efforts, Hasbro selected AMP as their search Agency of Record following a competitive review based on its creativity, innovative thinking and digital expertise.

"We were impressed with AMP's strategic approach to our business and ability to provide immediate innovation as well as their deep analytical understanding used to evaluate the success of our programs," said Victor Lee, Vice President Digital Brand Marketing, Hasbro. "We are excited about what AMP brings to the table for us today as well as their views of what's happening next in the digital media space."

AMP's Digital Services team will be responsible for providing digital strategy and implementation across multiple channels, including paid search (SEM), search engine optimization (SEO), creative and analytics. AMP and Hasbro aim to leverage an integrated mix of digital touchpoints to further connect consumers with Hasbro's family of iconic brands and products including: MONOPOLY, NERF, TRANSFORMERS, MY LITTLE PONY, G.I. JOE and PLAYSKOOL.

"We are honored to have the opportunity to work with such an innovative company and its roster of beloved brands," said Gary Colen, CEO of AMP Agency. "As a devoted Hasbro fan, I'm thrilled that AMP's team of digital experts will be able to assist Hasbro in fulfilling its goal of re-imagining, re-inventing and re-igniting its world class portfolio of brands."

For more information about AMP, including a creative portfolio and client roster, please visit www.ampagency.com, become a fan on Facebook, or follow @AMP_Agency on Twitter.


Source: CityBizList
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