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April, 2012

Allen & Gerritsen Chosen as Agency of Record for City Year


Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as "Best Place to Work in Marketing and Media" for the second consecutive year, announced today that it has been named the agency of record by City Year, an education-focused nonprofit organization that works in urban schools to help students graduate.

City Year corps members serve as near-peer tutors, mentors and role models in high-need schools, identifying students with a high likelihood of dropping out based on those ABCs-the early warning indicators that research confirms indicate a student’s likelihood of dropping out. This year, more than 2,000 corps members serve in 189 schools nationwide, impacting more than 100,000 students.

“Allen & Gerritsen is inspired to be able to join forces with an innovative leader in the growing national service movement,” said Andrew Graff, Chief Executive Officer. “We are motivated by their mission to cultivate the leaders of the future and look forward to creating ways to bolster their programs and help them reach their expansion goals.”

“We are excited to partner with Allen & Gerritsen as we continue our mission to increase the graduation pipeline and empower young adults to make a difference by helping students reach their full potential,” said Gillian Smith, Chief Marketing Officer of City Year. “Through their creativity, out-of-the-box thinking, and targeted insights, it’s clear that a&g shares our commitment to the success of students and schools across the country.”

Allen & Gerritsen’s team will work with City Year to build and heighten awareness of its mission, attract top talent to expand their corps team and gain attention from schools and their leaders. The multimedia campaign will include television, video, print, online, out-of-home and radio.

For more information about a&g, including a comprehensive creative portfolio and client roster, please visit www.a-g.com, become a fan on our Facebook page, or follow @allengerritsen on Twitter.


Source: 4A
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