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May, 2012

Corey McPherson Nash Tapped by The Hastings Center for its First Global Consumer Website


Corey Continues Expanding its Growing Healthcare Practice
WATERTOWN, MA (April 25, 2012) - Every day we see discussions in the media on the way new technologies are impacting medicine , from genetic testing to end-of-life care. Corey McPherson Nash, Corey, a leading national branding firm, today announced that it has expanded its growing healthcare practice with the addition of The Hastings Center, a preeminent bioethics research and public policy organization, to its client roster. Corey designed The Hastings Center’s recently launched consumer website, Help with Hard Questions to offer a new interactive experience targeted towards the global consumer seeking information regarding some of today’s most complex medical topics. The website was launched in conjunction with the NOVA special, Cracking Your Genetic Code, co-produced by The Hastings Center and WGBH Boston, which aired on PBS in March.



Help with Hard Questions is the Hasting Center’s first initiative to create an online community to help people with the emotional and ethical dilemmas arising from advances in medicine related to four topics:

. Genetic Testing
. End-of-Life Care
. Reproductive Technologies
. Pediatric Psychiatry

The dynamic site encourages collaboration and conversation by giving registered users the ability to ask questions and comment. “Corey understood our mission and our business and they were able to bring it alive with their strategic approach to branding and exceptional creativity,” said Mary Crowley, Director of Public Affairs and Communications, The Hasting Center. “We looked to Corey to create a compelling and user-friendly site that intuitively understands there are ethical dimensions to medical care and the choices it involves. We are proud of the site and look forward to long-lasting partnership.”

Michael McPherson, Partner and Creative Director, Corey stated, “Both Corey and The Hastings Center are committed to engaging audiences in ways that will make a difference in their lives, so this made us perfect partners. It really feels like one team, with everyone working toward the same end. Our vision for Help with Hard Questions was to design a website that would support and connect people dealing with complex and difficult medical topics. We believe that is exactly what we have achieved.”

About Corey McPherson Nash
Corey McPherson Nash (Corey), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

Visit Corey online at:  Our Blog, TwitterFlickrFacebookWikipedia.org

About The Hastings Center
The Hastings Center is an independent, nonpartisan, and nonprofit bioethics research institute founded in 1969. The Center's mission is to address fundamental ethical issues in the areas of health, medicine, and the environment as they affect individuals, communities, and societies.
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