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May, 2012

FORGE Worldwide Lends a Hand to Rockland Trust's New Campaign


Rockland Trust, the largest community bank south of Boston, announced Wednesday the launch of a $1 million-plus spring marketing campaign with the theme of "Actions. Not words."

The campaign includes television, radio, print, and online ads as well as a social media component.

In a statement, Ralph Valente, senior vice president and director of marketing, said, “This campaign points out in a very straightforward way how the actions we take - in terms of products and services - benefit those who bank with Rockland Trust.”

The campaign was created with the help of Forge Worldwide, a Boston-based marketing firm.

Earlier this month, Rockland Trust, disclosed its plans to accelerate its expansion north and west of Boston.

The bank’s parent, Independent Bank Corp. of Rockland, said last week that it would buy the parent of Central Bank in Somerville, Central Bancorp, for $54.8 million, more than tripling its presence in Middlesex County.


Source: Boston.com
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