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May, 2012

Boston Interactive Recognized by Sitecore for Developing Best Education Website


Boston Interactive, a web design, development, and interactive marketing agency, is proud to have been recognized by Sitecore's Site of the Year award program for developing the Massachusetts College of Pharmacy and Health Sciences website (www.mcphs.edu). The MCPHS site was awarded the Best Education Website in the US as part of Sitecore's annual contest honoring organizations that leverage their technology to develop outstanding web presences and engaging digital experiences.

Boston Interactive, a web design, development, and interactive marketing agency, is proud to have been recognized by Sitecore's Site of the Year award program for developing the Massachusetts College of Pharmacy and Health Sciences website (www.mcphs.edu). The MCPHS site was awarded the Best Education Website in the US as part of Sitecore's annual contest honoring organizations that leverage their technology to develop outstanding web presences and engaging digital experiences.

Prior to engaging with Sitecore partner Boston Interactive, the MCPHS website was comprised of thousands of pages of content which were unorganized and often duplicated. The College did not utilize a content management system (CMS), making it difficult to establish a productive workflow for website updates and methodology for content integration. To overcome this challenge, Boston Interactive was tasked with determining the necessary functionality and CMS to improve MCPHS's website and assist the college in optimizing its online presence.

MCPHS required a CMS capable of supporting customizable workflows in order to allow staff across various departments to update the single web presence in an organized, structured manner. It was necessary to select a CMS that could be customized to integrate with MCPHS's internal staff directory which was to be used to populate content on the site. To support secondary initiatives, including international student communication as well as student application and alumni portals, the CMS for the new website needed to support multiple languages and be capable of administering personalized content.

Realizing the complex functionality needed to create such a dynamic online presence, Boston Interactive assisted MCPHS with their CMS selection, ultimately deciding on Sitecore. The content management system has allowed the College the downstream flexibility and functionality to build their online presence and expand the site. Sitecore provides the tools for MCPHS staff to keep their web presence up to date while supporting dynamic features including aggregated, filterable social media news feeds, event calendars with signup capabilities, and multimedia content presentation.

"In order to support the complex functionality needed by the new website, a content management system was required that could provide the necessary features and customization capabilities." said Chuck Murphy, Founder and CEO of Boston Interactive. "By utilizing the Sitecore CMS for MCPHS we are thrilled to have created a website capable of bring the real life campus experience online."

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