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May, 2012

TELUS Now Live with MobileAware's Self-Care Solution


Leading Canadian Telecommunications Company Embraces Cost-Saving Software Innovation.

MobileAware, which builds exceptional customer engagement channels, today announced that TELUS is live and benefitting from MobileAware’s mCare solution.  TELUS, a national telecommunications company based in Canada, partnered with MobileAware to implement a mobile Self-Care platform which adapts to a wide variety of devices and service capabilities.  Customers can now easily and efficiently manage their accounts on their mobile devices, including viewing current usage, viewing and paying bills, adding or editing services, and topping up pre-paid balances and airtime.

“MobileAware’s Self-Care solution is completely aligned with our top priority: Putting Customers First.  The mCare platform has enabled us to make device self-serve an option for all of our customers,” said Carol Borghesi, Senior Vice President, Customers First Culture, TELUS. 

By empowering customers to manage their account activity via their mobile devices, MobileAware’s Self-Care solution helps to reduce customer care costs for mobile network operators while allowing customers to administer their accounts at their convenience.

“Our ability to rapidly and efficiently deploy mCare makes our approach compelling to operators looking for improved customer care and happier customers,” said Armin Gebauer, CEO of MobileAware.  “TELUS has always implemented a cutting-edge business strategy, and our partnership represents their commitment to their customers.”

About TELUS
TELUS is a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections including 7.3 million wireless subscribers, 3.6 million wireline network access lines and 1.3 million Internet subscribers and more than 500,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit www.telus.com.

About MobileAware
MobileAware helps mobile network operators enhance the customer experience by building exceptional mobile engagement channels. The company’s innovative solutions enable operators to rapidly build and launch a mobile presence that is accessible from any device.  In this way, MobileAware lowers the cost of providing excellent customer service while creating major new revenue streams. Many of the world’s largest operators, including Orange, T-Mobile, TELUS and Vodafone, have relied on MobileAware to help them transition to a Mobile First strategy. www.MobileAware.com.

Press Contact:

Shelby Geyer

shelby.geyer@mobileaware.com

617-986-5060

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