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May, 2012

California Paints Collaborates with Boston Interactive for New Website


Boston Interactive is proud to announce the launch of the new California Paints website. California Paints is a manufacturer of quality paints, coatings, and spots surfacing systems.

Boston Interactive is proud to announce the launch of the new California Paints website. California Paints is a manufacturer of quality paints, coatings, and spots surfacing systems. They were founded in 1926 and are an original pioneer in latex paints. Looking to connect consumers with their exclusive independent dealers and build brand awareness, California Paints partnered with Boston Interactive for the redesign of their new website.

Utilizing a clean, minimalistic approach, Boston Interactive designed the new website to highlight California Paints' selection of colors and draw user attention to the company's products. Features including the Online Color Center and Inspiration Galleries help build a connection with users and point them to the best color and product match. Each product page was designed with a dealer locator field in order to improve the efficiency and expedite the purchasing process. Social media integration allows users to directly share and recommend a color or product through their Facebook and Twitter accounts. Assuring that the website serve as a valuable resource for all of California Paints' users, Boston Interactive developed a secure portal where dealers can login to access documents and marketing materials. The website was built using the Smartwebs content management system to provide California Paints' the opportunity to efficiently update the website, publish custom palettes, and generate specific shades.

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