MITX - Massachusetts Innovation & Technology Exchange


May, 2012

Corey Scores A Triple Play in Industry Interactive Awards

Corey Scores A Triple Play in Industry Interactive Awards 

IMA recognizes outstanding digital work for Explorations Summer Program, Worcester Academy and Xigo

WATERTOWN, MA (May 16, 2012) - Corey McPherson Nash, (COREY) a leading national branding and design firm, is proud to announce it is the recipient of three prestigious awards that recognize Corey’s outstanding interactive work. Corey took home best in class honors in the Education Category for Worcester Academy’s campaign site and received two Interactive Media Award (IMA) Outstanding Achievement Awards for Xigo in the B2B category and for Explorations Summer Program in the Education category.

IMA Outstanding Achievement Award B2B Category

IMA’s Outstanding Achievement Award is the second highest honor bestowed by the organization. Corey was recognized for the standout website they created for Xigo. The website won for its comprehensive use of multimedia and visual imagery combined with functionality and usability.  Corey created a comprehensive rebranding strategy and tactical program to bring the Xigo brand to life.

IMA Outstanding Achievement Award Education Category

Corey won the IMA Outstanding Achievement Award for their redesign of the Explorations Summer Programs, (Explo) website. Corey’s main objective was to highlight the dynamic, energetic and transformative nature of the programs while providing a clear call-to-action to drive direct enrollment. 

IMA Best In Class Award Education Category

Corey also won the IMA Best In Class Award for their development of the website for Worcester Academy’s OnWArd Campaign. This is the highest honor bestowed by the Interactive Media Awards. The OnWArd site,, helps position Worcester Academy to meet its goal of becoming the best urban independent school in the country. The emphasis on creating a digital narrative exemplifies the school’s commitment to being forward-thinking by creating a compelling, yet flexible, telling of its story that plays well locally, nationally, and globally. 

Andrea Naddaff, Partner, stated, “We are always proud to be recognized for the work we do with our extraordinary clients. These wins are a testament to our strong team and proven success in the creation, reinvention, and expression of brands through interactive work.”

Corey has previously won IMA awards for their work with Tufts CTSI, Burness Communications, Mendoza College of Business, Buckingham Browne & Nichols, E Ink, and the Association of Independent Schools in New England (AISNE).

About Corey McPherson Nash

Corey McPherson Nash, (COREY), a national branding and design firm, helps our clients connect better with their audiences through brand, print, interactive and social media communications. Founded more than 26 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

Visit Corey online at: Our Blog, Twitter, Flickr, Facebook,

About Interactive Media Awards (IMA)

The Interactive Media AwardsT recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition. Visit us at:

MITX Facebook MITX Twitter MITX RSS Feed
MITX Blog MITX You Tube MITX LinkedIn
MITX Awards

Regular Page URL -- XML Page URL