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June, 2012

Mullen launches JetBlue's "Get Away With It" Campaign


Check out Get Away With It, presented by JetBlue Getaways. It's a live online game show, featuring vacation package prizes, starting June 18th.

Did you hear about Mullen’s new campaign for JetBlue?  It’s a game-show called “Get Away With It” - a real, live, online game show with a real studio (in Manhattan), a real host (“Mark Hammerberg”), a real assistant (“Hailey Sweet”) and real contestants who will be streamed into the studio via Skype.

The “Get Away With It” promotional site is live - http://jetbluegetawayspresentsgetawaywithit.com

A huge media push has started with creative running on -  Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe, in addition to local TV in NY and Boston, talking digital billboards in those two cities, major daily newspapers, in-flight video on JetBlue and at airport terminals, including T5 at JFK. Media planning and buying is handled by Mullen’s mediahub.

We’ll be running five shows per day from June 18 - 22.  Right now we’re recruiting players. 

Winners and players get JetBlue Getaways vacation packages to lots of great places in the Caribbean and other tropical paradises.

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