MITX - Massachusetts Innovation & Technology Exchange


June, 2012

Boston Interactive Teams with CordenPharma for New Website

Boston Interactive is pleased to announce the launch of the new CordenPharma website. CordenPharma is an expert Contract Manufacturing partner that provides a complete outsourcing solution for the entire pharmaceutical development process. Offering a broad range of services, CordenPharma was in need of a website that could clarify its many capabilities and unite them under one brand. The company partnered with Boston Interactive for a complete website redesign to help define their company and clearly communicate their value in the digital space.
The new CordenPharma website focuses on the needs of the customer in order to provide an engaging experience while aligning them with the company's business goals. A funnel architecture system guides users through the website by familiarizing them with what CordenPharma does before directing them to service specific content. This high level messaging is complimented by a focused design that utilizes industry-specific imagery to visually communicate CordenPharma's line of work. The website features an extensive resource gallery with informational content as well as an international event listing and news feed. To ensure that the website serves as a valuable sales tool, the contact forms were developed to notify staff of the service page on which the submission occurred. Boston Interactive built the website using the Kentico content management system.
Source: BostonInteractive
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