MITX - Massachusetts Innovation & Technology Exchange


June, 2012

VDA Productions and HB Agency Complete Fully Integrated Trade Show in Las Vegas for 14,000+ Attendees

VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments partnered with HB Agency, an integrated marketing communication firm for the high technology, medical technology, and clean-tech/energy sectors, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive social media program designed to successfully integrate businesses and online communities into their exhibition marketing campaign marked a new facet for audiences of this annual international trade show, and enhanced the firms' respective trade show design and creative services offerings.

The social media programs included real-time engagement and rewards for attendees throughout the convention center as well as on the show floor. Feedback and presentation topics were solicited in the moment and used to make the content and experience more attendee-driven. Purposefully designed to attract attention and drive interaction on social platforms, booths went beyond traditional frame and support.

"Trade shows are excellent opportunities to integrate social media tactics and tools so that companies can build client relationships based on shared platforms such as Twitter, Facebook, and utilizing app's like Bump," said David G. Breen, Principal Designer at VDA Productions. "Our tradeshow booth designs create opportunities for our clients to drive traffic while encouraging engagement. For this event, the entire exhibit space was designed to serve as a spark for building long-term relationships with the attendee via an online community, not just within the confines of the physical booth space."

"There are so many touch points for both the sponsoring companies and the attendees at an event of this scale. Building relationships and connecting attendees with the brand are paramount," said Kevin Hart, President, Creative Director at HB. "HB and VDA worked in lockstep to deliver creative points of immersion throughout attendees' experiences, driving them to connect via social media, through design elements, booth construct and more to ensure the trade show resonated with the attendees long after it ended."

Whether you are business to consumer (B2C) or business to business (B2B), trade shows are an important part of the marketing mix, offering effective platforms for leveraging social media efforts in order to strengthen client relationships and engagement, acquire new business, and augment ROI.  All are much needed elements for success.


About VDA Productions

VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments.  The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

About HB

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, Hobsons, Valtronic and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, marketing and public relations expertise, please visit, or call 781-893-0053.

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