MITX - Massachusetts Innovation & Technology Exchange


June, 2012

Finagle a Bagel Launches New Website by Boston Interactive

Finagle a Bagel, creators of all-natural, high-quality bagels, recently partnered with Boston Interactive for the launch of their new website. Voted Best Bagels in New England by an NECN public poll, Finagle provides customers with premium products at their retail locations throughout the Greater Boston area as well as through catering services, wholesale distribution, and retail partners. Finagle previously had separate websites for their retail and wholesale users and was looking to combine the two in a single online presence. Realizing the challenges in effectively engaging all of their users, Finagle partnered with Boston Interactive to launch their new website.

The large product images featured on the new homepage communicate the quality of offerings and capture user interest. Boston Interactive created a dynamic ‘Where to Buy’ section that connects the online experience to offline consumption by listing nearby retail café and grocery stores locations where Finagle products can be purchased. The ‘Finagle Fandom’ section supports the brand’s social media efforts with live Facebook and Twitter feeds as well as specific promotions for ‘likes’ and mentions. To assure that the website can easily be updated to reflect seasonal campaigns and future expansion, Boston Interactive built the website using the Smartwebs content management system.

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