MITX - Massachusetts Innovation & Technology Exchange


August, 2012

Live streams from the PUMA Yard for the 100m and 200m finals

Tune in on the days of the 100m (5 August) and 200m finals (9 August), when we will feature live streams of the PUMA Yard in London, capturing the excitement of the crowd, breadth of the Yard activities, and build up and reaction to both race events.

Thanks to PUMA digital we have made it possible to continue a new trend in live streaming content, most notably the stream of the Cedella Marley fashion show in London earlier this year on's homepage. The Yard live stream will not only be available on, but accessible through facebook posts with optimized viewing for desktop, mobile, and tablet.

We are hoping this activation serves as a true multi-screen experience for PUMA colleagues and fans, who will most likely be tuning into the race broadcast, but will now also be able to connect in to our Yard experience from anywhere.

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