MITX - Massachusetts Innovation & Technology Exchange


August, 2012

e-Dialog Holiday Planning Guide and Infographic

A great resource from our partners at e-Dialog

The e-Dialog Holiday Hindsights blog series has come to an end and we hope you have gained some solid ideas from our intensive investigation into the Holiday 2011 Inbox.  We covered several topics including free shipping, mobile, daily deals, and more. We can all learn from the trends of last season - especially since many of them will make a re-appearance in 2012.

In addition to our POV's on each topic, we've compiled a holiday planning checklist infographic and guide of the top to-dos to get you ready for Q4.  Our guide includes 12 helpful tips that will help marketers better prepare for the upcoming holiday season, optimize cross-channel engagement, and ultimately increase sales and ROI.

 Key findings:

  • In 2011, the average list size of e-Dialog retailers during the holiday season was 11% larger than in 2010
  • The 2011 holiday season showed a 34% increase in mailing frequency over 2010
  • In 2011, average mobile share of opens over the holidays was 33%; 51% on Christmas Day

To see more trends we've identified and recommendations to help guide your success this November and December download our Holiday Planning Guide today!

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