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August, 2012

MEDport Partners with Boston Interactive for New Fit & Fresh Website


Fit & Fresh, a brand of MEDport LLC, recently partnered with Boston Interactive for the launch of their new website. Fit & Fresh is a line of cold food storage products designed to provide customers with a simplified way to prepare, organize, transport, and dine on the go. The company was seeking a new website to simplify the online purchasing process and collaborated with Boston Interactive for the launch of their new online presence.
The new Fit & Fresh website utilizes a clean and lively design to capture the attention of target users and engage them with the brand. Crisp lifestyle photographs are strategically incorporated into the design in order to showcase the value of the products and demonstrate their utility. A major goal of the site was to make it easy for users to find and purchase products. Boston Interactive accomplished this by organizing products by both solution and category while also integrating site search capabilities. As part of the project, Boston Interactive created a Fresh Starts microsite to specifically target Fit & Fresh's audience of parents of young children. Each of the new online presences was built using the Kentico content management system.
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