MITX - Massachusetts Innovation & Technology Exchange


December, 2012

iMedia Agency Awards 2012

There are agencies that create online video, and then there's Digitas, a new media veteran that is playing a big role in changing the way all of us create content for the web.

Back in 2008, Digitas launched NewFronts, an upfront approach to buying and selling premium online video content. While that initiative has had its ups and downs, Digitas' commitment hasn't wavered. The agency has played a major role in raising the profile and quality of online video, and in 2012 we began to see signs of online video coming into its own. Here's a look at a showcase presentation from the 2012 NewFronts.

Of course, Digitas can also produce video for its brand clients at a very high level. For Digitas, it comes down to the idea and the impact, and while each brand client has different needs, Digitas excels by bringing its own brand of emotional storytelling to any screen. You can see the agency's reel here.

Digitas clients include eBay, Snickers, and Comcast, to name just a few.

Source: iMedia
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