MITX - Massachusetts Innovation & Technology Exchange


December, 2012

Allen & Gerritsen lauches new ads for Museum of Science, Boston

New ads for the Museum of Science, Boston seek to remind people of all ages that the museum is a place of lifelong learning, said Allen & Gerritsen, the Boston ad agency that created the ad campaign.

The campaign includes print, radio, digital banners, and television ads that feature young adults and children connecting tangible everyday activities, like eating cereal, riding a bike, or doing homework, to abstract science-related elements that they’ve seen before at the Museum of Science. The campaign’s tagline --- “It changes the way you see the world” --- looks to convey the message that a trip to the museum is about more than just mere entertainment.

Allen & Gerritsen became the museum’s agency of record in March, and this is the first branding campaign that the agency has done for its new client.

Other agency clients include the Boston Celtics, Bright Horizons Family Solutions, Papa Gino’s and sister restaurant chain D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, and WBUR.

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