MITX - Massachusetts Innovation & Technology Exchange


March, 2013

Blitz Media Announces New Business And Ad Launch For Big Brothers Big Sisters Of Massachusetts Bay

Blitz Media launched an ad campaign for its newest client, Big Brothers Big Sisters of Massachusetts Bay, surrounding the theme "START SOMETHING to strengthen your community."

Blitz Media collaborated with one of its creative partners, Redtree Productions, to create the campaign, which includes digital, print, radio, and out of home elements.

"Through innovative thinking and maximizing our business relationships, we were able to help Big Brothers Big Sisters nearly triple the impact of their media budget," said Melissa Lea, President & CEO of Blitz Media. "We are committed to the mission of this important non-profit by ensuring that the campaign will be highly visible to potential Big Brothers and Big Sisters throughout Massachusetts Bay."

The work features images of Big Brothers interacting with their Little Brothers, such as teaching them to strum a guitar and playingbasketball.

The copy shows how rewarding it is to be a Big Brother: "He learned that he had the potential to do anything. His Little Brother learned something, too."

The work is set to appear this month with a focus on Suffolk, Middlesex, Essex and Norfolk counties, along with the Cape in media outletssuch as Boston Magazine, the Boston Globe, the Boston Herald, the Improper Bostonian and community newspapers such as the Bay State Banner and El Mundo.

Commuters will see the work through subway interior cards, platform posters and bus shelters. The campaign will also run on websites such as, Wicked Localand ESPN

"Blitz Media's smart media strategy is focused on sharing the message that being a Big Brother is fun, simple and rewarding forour volunteers ­ and life-changing for our kids,² said Wendy Foster, CEO of Big Brothers Big Sisters of Massachusetts Bay. "Blitz Media has created a powerful campaign and is invested in ourmission, helping stretch our media dollars and uncovering quality pro bono opportunities."

About Blitz Media

Blitz Media is a strategically oriented, analytically driven media planning and buying agency. It develops innovative and powerful communications strategies that connectbrands with consumers in ways that deliver results.

Founded in 1986, Blitz offers clients a full range of online and offline communications solutions. Services include marketing and media strategy, media planning andbuying, media partnerships and sponsorships, and campaign testing, optimization and analytics. Blitz serves a variety of clients including Wendy¹s, Ringling Bros. and Barnum & Bailey Circus,Disney on Ice, Breville, Carbonite, Tivoli Audio, IdeaPaint, and Boston Children¹s Hospital. For more information, visit < >

About Big Brothers Big Sisters of Massachusetts Bay

Big Brothers Big Sisters of Massachusetts Bay (BBBSMB) has 60 years of experience fostering professionally supported one-on-onefriendships between young people and adult mentors. With research and proven outcomes at its core, the organization is working to ensure every child has thesupport from caring adults that they need for healthy development and success in life.

With a service area encompassing 155 cities and towns throughout the Massachusetts Bay area and over 1,800 youth currently beingserved, BBBSMB is helping to strengthen communities by providing kids with an invested, caring adult mentor in their lives. BBBSMB¹s vision is to inspire,engage and transform Massachusetts Bay by helping youth achieve their full potential, contributing to healthier families, better schools, brighter futuresand stronger communities. For more information about Big Brothers Big Sisters of Massachusetts Bay, please visit: <> or connect with us on Twitter or Facebook


Rebecca Sullivan

Public Relations


617-501-4010 (mobile)

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