MITX - Massachusetts Innovation & Technology Exchange


March, 2013

Craftsy's New Affiliate Marketing Program Delivers Exceptional Growth

Acceleration Partners, a digital strategy and marketing firm for rapidly-growing consumer products and services companies, recently launched a new affiliate program for Craftsy, the leading online social crafting platform.

Craftsy provides online craft education with on-demand video courses in categories such as quilting, knitting, cake decorating, jewelry, and more, taught by professional craft instructors. The company was founded in 2011 and is funded by leading venture capital firms including Access Venture Partners, Foundry Group, Harrison Metal, and Tiger Global Management.

The company's affiliate program, designed to partner with leading craft, DIY and women's lifestyle websites, launched on the ShareASale network last fall, and has performed exceptionally given its focus on high-value, brand-relevant affiliates who drive incremental sales. Craftsy's program recently joined other Acceleration Partners clients Tiny Prints,Blurb,ModCloth and One Kings Lane in the top 20 of ShareASale's Power Rank.

Acceleration Partners welcomes qualified affiliates to join the Craftsy program. Affiliates have exclusive access to promotions, offers and creative to effectively merchandize the brand, as well as generous commission-earning opportunities and a robust product feed.

Prospective affiliates can learn more about the program and join at: .

About Acceleration Partners

Acceleration Partners is a digital strategy and marketing firm focused on online customer acquisition for rapidly growing consumer and e-commerce companies. A leader in both digital and performance marketing strategy and implementation, Acceleration Partners works with clients to design strategies and implement programs that deliver measurable, sustainable growth through transparent, high-value tactics. Clients includeadidas, Blurb, ModCloth, One Kings Lane, Reebok, Shutterfly , Tea Collection, Tiny Prints, and many other top consumer brands. For more information, visit

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Sarah Mees

Acceleration Partners
w. 978-409-2519 | c. 617-462-8066

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