MITX - Massachusetts Innovation & Technology Exchange


May, 2013

Allen & Gerritsen Completes Redesign Of Bright Horizons Website

Newly Designed Site Simplifies Control While Providing Flexibility for Child Care Centers

BOSTON, Mass., (May 29th, 2013) - Allen & Gerritsen (a&g), ranked number one in the United States by Advertising Age as a "Best Place to Work in Marketing and Media" for two consecutive years, announced today that it has completed a complex overhaul of Bright Horizons Family Solutions' website,, and its individual child care center sites.

This new suite of websites will allow Bright Horizons to more easily update content on their company site within a branded template library while providing individual child care centers the flexibility and user-friendly interface necessary to maintain content for their own local customers and families. The tighter integration of Bright Horizons social media channels and its redesigned website will facilitate additional engagement from Bright Horizons employer partners and families.

"We wanted the main and individual sites to reflect the childlike and emotional aspects of the Bright Horizons in-center experience, while still making it easy for parents to find critical information," said Doug Gould, Allen & Gerritsen Creative Director. "The Bright Horizons team members were wonderful collaborative partners, and the end result is a vastly customizable series of websites that are also elegant representations of the brand."

a&g's innovative team of experts in information architecture, user-experience design, programming, CMS, analytics and creative services worked on this project extensively to ensure the new websites provide Bright Horizons with improved ROI, consistency across multiple channels, and, most important, efficient management of the company's individual center sites. The team focused on developing an interactive site that was functional and effective for both Bright Horizons' extensive family user base as well as employers considering Bright Horizons work/life services. The team elevated social media use on the site and provided a sleek location-based map and reservations tool, allowing customers to find the closest child care center near them.

"Our employees and families were the inspiration for the new websites," said Amy Dempster, Digital Marketing Director at Bright Horizons. "We wanted to simplify the process for our employees while helping parents find and share content that is relevant to them - whether looking for a child care center or finding parenting tips. The a&g team has done a wonderful job listening to our needs and delivering stellar results throughout our engagement with them."

For more information about a&g, including a comprehensive creative portfolio and client roster, please visit, become a fan on our Facebook page, or follow @AllenGerritsen on Twitter.


About Allen & Gerritsen

Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit. Always focused on what's next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #afewgoodminutes). a&g has been ranked number one by Advertising Age as "Best Place to Work in Marketing & Media" in the US for two consecutive years (2011-2012) and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including: The Boston Celtics, Bright Horizons Family Solutions, City Year, Comcast, D'Angelo Grilled Sandwiches, Hannaford Supermarkets, Kamik Footwear, MFS Investment Management, Museum of Science, Boston, Ninety Nine Restaurants, Papa Gino's, WBUR, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.

About Bright Horizons Family Solutions Inc.
Bright Horizons Family Solutions® is a leading provider of high-quality child care, early education and other services designed to help employers and families better address the challenges of work and life. Bright Horizons provides center-based full service child care, back-up dependent care and educational advisory services to more than 850 clients across the United States, the United Kingdom, Ireland, the Netherlands, Canada and India, including more than 130 FORTUNE 500 companies and more than 75 of Working Mother magazine's 2012 "100 Best Companies for Working Mothers." Bright Horizons is one of FORTUNE magazine's "100 Best Companies to Work For."


Andrew Mastrangelo

Director, Corporate Communications
Direct - 617.972.1826
Mobile - 339.237.0801

MITX Facebook MITX Twitter MITX RSS Feed
MITX Blog MITX You Tube MITX LinkedIn
MITX Awards

Regular Page URL -- XML Page URL