Verndale Launches Current Digital, a Technology Partner for Ad and Creative Agencies
Current Digital, a Verndale company, brings over 15 years of digital technology experience to the agency marketplace
Boston, MA - 23 May 2013 - Verndale, an award-winning
digital marketing agency, is pleased to announce the launch of Current
Digital, a business dedicated to assisting agencies and their client's web
development and digital marketing needs. Companies now view content
management and digital marketing software as a strategic business
necessity. This can often leave agencies placed in the position of
implementing their creative strategy on preselected software platforms
that they may not be familiar with or shorthanded on expertise to properly
staff projects. This is where Current Digital, having deep experience with
many top content management systems, can fill the gap.
Bringing 15 years of experience, Current Digital provides service
offerings that include CMS/CXM implementation support services, website
and application development, design and system integration and in-project
search engine optimization (SEO), as well as hosting and managed services,
microsite and mobile development. All with a dedicated account management
team along the way.
Current Digital has a flexible, agile approach which allows our agency
partners to reliably and transparently deliver a web project of any size
and scope. Providing developer talent on demand, integrating multiple
resources through co-development work alongside the agency or implementing
a complete CMS/Marketing automation platform on behalf of a partner,
Current Digital brings more than just technical resources to the table.
Current Digital is your adviser on key technical considerations throughout
the planning process to ensure each application is configured to achieve
the strategic goals set by the agency and its customer.
"Current Digital is all about meeting the needs and filling the gaps of
advertising, digital and other creative agencies that are looking
externally for web technology support and expertise," said Lisa Waters EVP
of agency alliances at Current Digital. "Given the ebb and flow nature of
the business, agencies don't always have technical resources available
that are trained on the clients' selected CMS/Digital Marketing platforms,
or simply aren't interested in building full-time, in-house platform
expertise. Current Digital is there to round-out the team providing
resources starting from a single developer, to a co-development model
adding expertise to the agency's existing team, to staffing a whole team
of experts to execute the entire implementation. We ensure the success of
this model by assigning dedicated account managers to provide consistent
communication and scope management throughout the projects."
The Current Digital team is experienced and certified on many
widely-used CMS platforms including Sitecore (CMS and DMS), EPiServer,
Ektron, Kentico, Sitefinity and Drupal, as well as provides robust
knowledge in CRM integrations, marketing automation, in-project SEO,
eCommerce, analytics and reporting along with other third-party software
application integrations into digital marketing platforms.
Recent Current Digital agency projects include:
- Senior-level Sitecore CMS developer support for one of the world's
largest digital agencies to round out their project team.
- Technology architecture and development for an innovative boutique
agency and their largest client on Sitecore.
- Providing a complete development team for a Kentico CMS
implementation on behalf of a global PR and digital agency, as well as
About Current Digital
At Current Digital we make you, our agency partner, look like a
marketing technology genius.
You already have ingenious strategists, brilliant creatives and clients
who've invested in some pretty remarkable marketing technology. But you
realize the sheer complexity and rapid evolution of cross-channel digital
marketing platforms require a team with specialized skills to make it all
run seamlessly. And you know what's at stake - your client relationships.
Enter Current Digital. Our expertise with leading CMS and digital
marketing platforms, our deep skills in Development, Integration and
Support along with our options for Hosting and Managed Services let you
focus on the stuff you do best while we make sure it all works.
We can provide a Digital A-Team, be your Technology Co-Pilot, or deliver
on-demand talent one developer at a time to help get the job done. Our
only goal is to make you look like the marketing phenom you already are.
Learn more at www.currentdigital.net
Marketing Manager, Partner Alliances