Captivate Network Recognized as one of BtoB Magazine's Media Power 50
Digital Media Company Honored for the 13th Consecutive Year for Reaching Valuable B2B Audience
CHELMSFORD, Mass., May 29, 2013
- Captivate Network, the leading digital media company for reaching on-the-go professionals, has been recognized as one of BtoB Magazine's 2013 "Media
Power 50" for the 13th consecutive year. BtoB Magazine's annual list honors the most innovative and effective media properties to reach B2B decision
makers. The special report recognizes Captivate for its ability to provide targeted, engaging editorial content that builds audiences and attracts B2B
advertisers. Captivate's daily programming appears on more than 10,000 elevator displays found in more than 1,000 premier office buildings across the
United States and Canada.
"It is more of a challenge than ever for marketers to reach and hold the attention of business decision makers, especially today's always-working,
always-connected professionals," said Dan Levi, chief marketing officer at Captivate Network. "Our unique network, with its rich and engaging content and
almost iconic placement, has proven its value in delivering results for B2B marketers for more than a decade. It's an honor for Captivate to be recognized
again by BtoB Magazine."
As the workplace has changed and evolved, Captivate's content and capabilities have evolved as well. New ad formats, content partnerships and
location-based targeting are just a few of the ways Captivate continues to meet the needs of B2B marketers. In addition, as busy professionals seek to
maintain a healthy work/life balance by spending workplace time on personal needs, the network is increasingly being used by advertisers of consumer
products and services to cut through the media clutter and effectively reach and impact upscale professionals.
About Captivate Network
Captivate Network is the leading digital media company reaching on-the-go business professionals throughout their workday. With millions of monthly viewers
across North America, Captivate cuts through the clutter of information overload to provide viewers with content and product messages that are timely,
relevant and empower them to balance the personal and professional demands of the workday. Known for its vast network of 10,000 office elevator displays,
Captivate continues to expand the delivery of customized, actionable information to a busy, upscale audience via emerging technology platforms. Founded in
1997, Captivate was acquired by Gannett in 2004. For more information, please visit www.captivate.com.