MITX - Massachusetts Innovation & Technology Exchange


June, 2013

Verndale Names Former Arnold Executive Keith LaFerriere Executive Vice President, Experience Design

Keith comes to Verndale with more than 15 years of branding and UX experience in the world's leading agencies.

Boston, MA - June 18, 2013 - Verndale, a full-service and award-winning digital marketing agency, is pleased to announce the hiring of Keith LaFerriere as its new executive vice president, experience design. In this new role, Keith will continue to evolve, shape and grow the creative and experience design disciplines Verndale has always delivered into a core service with the goal of creating a unique agency - one that offers clients a technology foundation, strategic insights and amazing creative.

"Our creative and user experience team has been crafting incredible and engaging sites for our clients. Not a quarter goes by without Verndale winning an important industry award for the work we have done," said Joe Zarrett, president at Verndale. "That said, we are always asking ourselves how we can improve. Hiring Keith is about supercharging our team, exceeding the ever escalating level of client expectations and bringing in another point of view, one informed by extensive experience in the world's largest digital agencies."

"This is an incredible time to join Verndale as the agency positions itself to grow from being a regional player to operating on the national scene," said Keith. "When I considered my next move, I was looking for an agency that was looking to push the boundaries of its creativity, level of client service and comfort zone. I found all that at Verndale - I am looking forward to being part of the next phase of its exciting growth."

Keith is a former board of director's member of both the Massachusetts Innovation & Technology Exchange (MITX) and The American Marketing Association (AMA). With over 15 years of industry experience, Keith's core focus here at Verndale will be on experience design, including both the creative and user experience disciplines. Most recently, Keith was the SVP/Director of User Experience at Arnold Worldwide where he worked across various accounts including Dell, CVS, Ocean Spray and many others.

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