MITX - Massachusetts Innovation & Technology Exchange


July, 2013

Blitz Media Hires Director Of Digital Media And Analytics

Melissa Lea, President & CEO of Blitz Media, announced today that the agency has hired Beth Ringer as director of digital media and analytics. Beth joins Blitz Media from iProspect, where she was most recently director of digital strategy.
Beth has a solid background in building strategic marketing programs across the digital landscape (SEO, PPC, display advertising, remarketing, mobile advertising and social advertising). At iProspect, her creative digital strategy approach and lead generation expertise led to strong business results for clients such as ADP, Avon, Bath and Body Works, Mandarin Oriental and Procter & Gamble. She helped grow iProspect from 50 employees to 1,450 employees in 50 offices worldwide. Prior to iProspect, Beth worked at full-service advertising agencies Media Logic in Albany and Summit Marketing in Atlanta.

"Beth's full service background allows her to take a holistic approach to digital strategy and analytics," said Melissa Lea, President and CEO of Blitz Media. "Our clients and agency partners will benefit from her outstanding experience in building integrated programs that were measurable and delivered strong business results."

"As an employee owned company, Blitz Media has an amazing, collaborative environment that shines through in everything we do," said Ringer. "I look forward to not only growing the agency's digital and analytics team, but also partnering with clients to develop creative digital solutions and robust analytics programs that grow their businesses as well."

About Blitz Media
Blitz Media is an employee-owned, strategically oriented, and analytically driven media planning and buying agency. It develops innovative and powerful communications strategies that connect brands with consumers in ways that deliver results. Founded in 1986, Blitz offers clients a full range of online and offline communications solutions. Services include marketing and media strategy, media planning and buying, media partnerships and sponsorships, and campaign testing, optimization and analytics. Blitz serves a variety of clients including Wendy's, Ringling Bros. and Barnum & Bailey Circus, Disney on Ice, Breville, Carbonite, Tivoli Audio, Sears Hometown Stores, IdeaPaint and Boston Children's Hospital. For more information, visit
MITX Facebook MITX Twitter MITX RSS Feed
MITX Blog MITX You Tube MITX LinkedIn
MITX Awards

Regular Page URL -- XML Page URL