Top Furniture Retailers Announce Furniture.com Alliance
Value City, American Signature, RoomsToGo, and Leon's Furniture Stake their Position on the Web.
BOSTON--(BUSINESS WIRE)--Several of the largest furniture retailers in North America have joined forces in the
upcoming relaunch of Furniture.com, a unique online shopping experience powered by the merchandising and service capabilities of top bricks and mortar
"I'm thrilled to announce our investment in Furniture.com"
"Furniture has been called the last remaining $1 Billion e-commerce opportunity," said Carl Prindle, President and CEO of Furniture.com, Inc. "Capturing
this complex opportunity requires a 'wow' customer experience that can only be delivered by marrying leading technology with the scale and expertise of
world class furniture chains. We're excited to bring together the best in the business and make this a reality."
American Signature parent Schottenstein Stores Corporation and RoomsToGo have both invested in Furniture.com. They, Leon's Furniture of Canada, and other
top retailers will provide sourcing, warehousing, and delivery capabilities for the e-commerce site, planned to be relaunched later this year.
Jay Schottenstein, head of Schottenstein Stores, says that this new partnership "enables e-commerce innovation and collaboration between the largest
furniture retailers in North America."
He added that furniture's migration online reminds him of another industry-shoes-where he owns leading offline and online retailer DSW. "For years, we were
told no one would buy shoes online," said Schottenstein. "It took the right model to catalyze the online shoe industry. Furniture.com is that catalyzing
model for furniture."
"I'm thrilled to announce our investment in Furniture.com," said Jeff Seaman, CEO of RoomsToGo, a $1.6 Billion retailer with nearly 150 store locations
across the US. "Furniture.com represents a unique opportunity in our industry for large furniture retailers to coexist and take advantage of national
economies of scale in a new, quickly growing retail channel."
"Furniture.com will join best-in-class technology with best-in-class North American furniture retailers," said Terry Leon, Chief Executive Officer of
Leon's. "We look forward to working with Value City, American Signature, Rooms To Go and other industry leaders to build a tremendous online furniture
experience for shoppers in the US and Canada."
Furniture.com is a unique furniture e-commerce site powered by Blueport Commerce, the e-commerce solution for the furniture industry.
Leading furniture companies work with Blueport to capture the billion dollar furniture e-commerce opportunity.
We marry our clients' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology, and
customized marketing services.
For some retailers, the Blueport e-commerce platform powers their branded omni-channel websites, driving sales online and in their stores. For some
retailers, we drive online sales through Furniture.com, our e-commerce website. For many retailers, we do both.
We are backed by New York private equity firm Mistral Equity Partners and leading retail players like Schottenstein Stores and RoomsToGo.