Evergage Introduces New Real-time Web Personalization Features and Services
Evergage, provider of real-time behavior-based web personalization, today announced several new product features that enable marketers to create a more relevant online experience for customers faster than before. Additionally, Evergage is launching a full suite of professional services designed to maximize client success.
BOSTON - October 29, 2013 - Evergage (http://evergage.com), provider of real-time behavior-based web personalization, today announced several new product features that enable marketers to create a more relevant online experience for customers faster than before. Additionally, Evergage is launching a full suite of professional services designed to maximize client success.
For a detailed demonstration of these new features, join Evergage's webinar on Thursday, November 7, from 1-2 p.m. EST. To register, please use this link:https://attendee.gotowebinar.com/register/3771338431342910721.
Evergage is a cloud-based service that makes it easy for marketers to personalize a customer's web experience by understanding and responding to their behavior while they are still onsite. It allows brands to deliver real-time, relevant online experiences through call-outs, pop-up messages and dynamically targeted web messaging that drive conversion, revenue and customer success. In just one hour, online marketers can be up and running on Evergage and realize an immediate return on investment.
Key new features include:
. Behavior-based Surveys: Ask visitors relevant questions about their website interactions - as they happen - to learn the motivation behind their movements. Use this information to inform real-time response and messaging to those customers, as well as gauge and further enhance a customer's overall online experience with a brand.
. Visual Editor: Accelerate time to value with the ability to observe a company's website, navigate it, track where visitors go and create call-outs, pop-up messages or inline personalization that gets the relevant content and offer to the right person in real time.
. Message Templates and Playbooks: Marketers and customer success professionals have what they need to get started quickly by tailoring pre-built messages for specific visitors, or using an available playbook as a guide for driving certain visitor actions or behaviors.
. Improved Engagement Reporting: Compare detailed behavioral data from users, accounts or segments to another behavior-based segment or to a global visitor segment based on a variety of marketer-selected attributes, in order to better understand and respond to each customers' web experience.
EIG, one of the world's largest hosting companies, is an Evergage client and an early user of the surveying feature.
"Thanks to Evergage, we'll be able to spin up surveys quickly and get the answers we need, without asking engineering or product to do any work," said Robert Krygowski, director of product management for EIG. "We're also very excited about increasing survey response rates since we can target who sees the survey and when."
Mindflash, which provides and online platform for employee and customer training, is already using the new engagement reporting feature.
"Being able to compare the actual behavior of different segments so easily is a game-changer for us and saves us days of manual data crunching," commented Randhir Viera, vice president, product and marketing, Mindflash. "The data is always up to date and Evergage allows us to create new segments on the fly. We look forward to using this data to make better decisions."
Additionally, Evergage has introduced a full suite of professional services to augment what clients are already doing to personalize the user experience at each stage of the customer lifecycle. Services now include real-time campaign deployment, daily program and platform management.
"Some of our clients have gotten so excited about all the ways they can personalize their websites, but simply don't have the time to think up the right campaigns to maximize conversion," said Karl Wirth, CEO of Evergage. "Our expert team, who has done this so many times, can help our clients maximize their time by proposing, and even implementing, a set of campaigns based on our experience and analysis."
(Visit this link to watch the new Evergage video: http://www.evergage.com/?oct2013featurePR.)
The Evergage platform delivers real-time web personalization to more than 50 million web visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardener's Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston, San Francisco and India. For more information, visit evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.