MITX - Massachusetts Innovation & Technology Exchange


January, 2014

Evergage Data Reveals the Age of Real-Time Web Personalization is Here; Average Client Sees 10-300% Lift in Conversions by Delivering Tailored Content

Evergage Client Data Supports Expert Predictions That 2014 is the Year of Personalization, Shows That Marketers Can Easily Segment and Lift Website Conversions by Up to 300 Percent

Boston, MA (PRWEB) January 21, 2014

As the promise of personalization becomes reality in 2014, Evergage today released findings revealing that marketers using its real-time web personalization platform dynamically message to an astounding 37 segments on average per client. In addition, a typical Evergage client has lifted conversions by 10-300 percent for targeted segments. The data suggests that online businesses have shifted their customer experience focus to deliver right-time relevancy for increased customer success and conversion rates.

"Real-time web personalization has been a goal for marketers for many years because they've seen behavioral targeting in email marketing and advertising positively impact conversion rates," said Karl Wirth, CEO and co-founder of Evergage. "While up until now it's been an elusive goal, today with Evergage marketers are dynamically segmenting individuals based on their real-time behaviors and easily presenting the right message to the right people within the context of their website visit."

Since the launch of its platform one year ago, Evergage has enabled more than 80 online businesses to automatically deliver mass personalization to more than 58 million website visitors segmented into 10,000 different groups. The company tracks more than one billion real-time website actions taken. Over the past year, Evergage has experienced double-digit revenue growth and added some of the world's most recognized brands, such as Publishers Clearing House, Experian and Palms Casino Resort, to its client roster.

About Evergage

The Evergage platform delivers real-time web personalization to more than 58 million web visitors, optimizing site conversions and customer success for over 80 organizations, including Acquia, Experian, Gardener's Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House and Sittercity, A BostInno 2013 "50 on Fire" and TechCrunch Disrupt finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.

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