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February, 2014

HB Agency Acquires Winans Creative


HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

Newton, Mass. - February 26, 2014 - Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

HB clients will benefit from fully integrated marketing campaigns incorporating strategy, measurement, creative design and technology. Examples of new capabilities created by the acquisition include:

. Custom Android and iOS mobile and web application development

. Implementation of comprehensive content marketing engines

. Increased performance and better customer experiences for existing online marketing hubs, from content marketing to SEO and SEM

. Analytics/marketing measurement solutions built to test and optimize campaigns in order to determine what drives leads and conversions

. Digital marketing services including SEO/SEM/retargeting/e-commerce

"Our clients market to customers who consume information using tablets, phones, laptops desktops, web-enabled televisions and more. HB's acquisition of Winans Creative helps put client messages in those places, along with a measurement framework to assess and validate marketing programs," said Nicolas Boillot, CEO, HB Agency. "Whether our team is helping persuade audiences through content or figuring out ways to bridge the gap from lead generation to sales, technology is critical. The Winans acquisition means more integrated and enhanced website development, the rollout of branded mobile/web applications, branding across more channels, tracking more data and having more of marketing aligned under the same strategies."

The acquisition, HB's second in the past six months, marks the firm's commitment to helping its clients influence the right audiences at the right time and place, using the best media on the right device to maximize results for every campaign or message.

Winans Creative brings a strong history of successful design and digital development, complementing HB's existing creative services team. The firm will become HB's development team, delivering marketing messages across platforms using apps, mobile, web and custom-created digital channels to solve client marketing problems.

"Winans Creative has been exploring the best use of technology in marketing for nearly a decade. Integrating with HB allows for delivery of the right messages using the right media through the right channels," said Blair Winans, founder, Winans Creative. "The HB team is so robust, guiding its clients in customer engagement, sales enablement, lead generation, digital development and delivery, and more. Putting our resources together creates an agency with resources most other firms cannot match."

Winans Creative founder Blair Winans joins HB as vice president, digital development. The combined company is headquartered in Newton, Mass., with an office in Easthampton, Mass.

About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. Clients experience core values and skills at HB: honesty and candor underlie tough conversations; creativity informs every initiative; expertise with complexity and deep B2B immersion enables skilled and influential communication to audiences. To learn more about HB's branding, marketing and public relations expertise, please visit www.hbagency.com, or call (781) 893-0053.

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