MITX - Massachusetts Innovation & Technology Exchange


April, 2014

Black Infusions Taps Allen & Gerritsen to Launch Black Fig Vodka

Black Infusions has selected Allen & Gerritsen to develop and execute a marketing campaign to launch Black Fig Vodka in Boston.

Black Infusions, makers of Black Fig Vodka, an artisanal premium spirit founded in Boston, today announced it has retained a national advertising firm to help bring the world's only fig-infused premium vodka to adventurous consumers in upscale metro markets across the United States.

Black Fig will partner with Boston-based Allen & Gerritsen to develop and execute a marketing campaign that matches the unique story of the unexpected vodka itself. The campaign will launch in Boston this March before rolling out nationally later in the year.

"Black Infusions has spent the last four years perfecting this distinctive new vodka and its eye-catching design; now we need a major-league marketing partner to help us bring the story of Black Fig Vodka to life," said Randy Nason, who co-created Black Fig Vodka with his partner, restaurateur Mitchell Maxwell. "We sought a partner with a passion for storytelling craftsmanship that matches our own. And we found that in a&g, which focuses not just on creativity, but inventiveness - and that's exactly the kind of thinking we need at this pivotal moment."

Unlike the myriad flavored vodkas on the market, each bottle of Black Fig Vodka is infused with more than one pound of hand-selected figs from California. Since Black Fig is only minimally filtered, the flavor, hue, and texture are conspicuous in the sensory experience, further setting it apart from competitors.

"Black Fig is a story of unlikely combinations .California figs infused into premium vodka distilled from grain to produce an elegant rich, brown offering that is unlike anything else on the market," said Nason, "We're thrilled to partner with a&g to bring this experience - whether sipped or served in one of our signature cocktails - to consumers around the country, beginning with our home turf in Boston."

"a&g is all about inventiveness, and that's what fires me up about Randy's team at Black Infusions," said a&g CEO Andrew Graff. "Their entrepreneurial spirit is both admirable and infectious, and we can't wait to help Black Infusions take their business to the next level." Black Fig is distributed locally by M. S. Walker and is available at fine wine and spirits retailers and select upscale restaurants in the Boston area.

About Black Fig Vodka

Black Fig Vodka is a handcrafted premium vodka, distilled from grain, naturally infused with California figs and bottled by hand in small batches.

Selectively 60 proof. For more information, visit and find us on Facebook and Twitter.

About Allen & Gerritsen

Allen & Gerritsen (a&g) is a fiercely independent agency located in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. a&g runs its own innovation think tank (a&g Labs); curates its own branded entertainment (#afewgoodminutes); and embeds brands into cultural conversation through its brand newsroom. a&g was named by Ad Age as the Best Place to Work in U.S. Marketing & Media not once, but twice, and relishes working with great clients that always ask, "What's next?" For more information, including creative profiles, visit or find the agency on Facebook and Twitter.

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Media Contact:

Kaitlin Bitting

Allen & Gerritsen


Company Contact:

Randy Nason

Black Infusions


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