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July, 2014

Corey designs IFC's SUSTAIN, a business magazine about sustainability


Corey McPherson Nash, a national branding and design firm, designed IFC's SUSTAIN magazine

Corey designs IFC's SUSTAIN; a business magazine about sustainability

Designed by national branding firm Corey McPherson Nash, SUSTAIN showcases the power of thoughtful design and strategic content

WATERTOWN, MA (June 30, 2014)- Corey McPherson Nash (Corey), the nationally prominent branding and design firm, today announced the availability of SUSTAIN: Cutting-edge business solutions magazine, created by Corey for International Finance Corporation (IFC), a member of World Bank Group. SUSTAIN was developed to help companies strengthen their performance, meet the challenges of building a sustainable enterprise, and provide a platform for businesses to learn from each other.

"Through this magazine, IFC leverages its unique vantage point at the intersection of business and development," said Daniel James Crabtree, executive editor of SUSTAIN. "Our goal is to bring to our clients, as well as other companies, fresh perspectives on sustainable business solutions from the private sector, international organizations, academia, and the World Bank Group."

Corey's charter was to provide overall strategic and creative direction, including naming, concept and design development and art direction as well as creative consultation to the magazine's companion website. The visual style Corey created is clean, bold, and visually compelling to audiences which include businesses, government agencies, academia, and financial organizations. Corey's strategically driven design and development of a brand vocabulary authentic to SUSTAIN and IFC were essential to the project's success.

"We are exceptionally proud of this project," said Andrea Naddaff, Corey partner. "The process was intense, collaborative, and very effective. The final product reflects how successfully the Corey and IFC teams were able to communicate and apply creative solutions to develop a world-class publication."

IFC joins the growing number of sustainable and socially responsible organizations that have turned to Corey for their strategic branding needs. Other clients have included High Meadows Foundation, Oxfam North America, Goodwill/Morgan Memorial, Beyond12, and the Robert Wood Johnson Foundation.

The current tissue of SUSTAIN, available online and in hardcopy, and is also featured in Corey's CSR- themed newsletter this month. To subscribe to the newsletter visit http://www.corey.com/contact.

About Corey McPherson Nash

Corey McPherson Nash (Corey), a national branding and design firm, helps its clients connect better with their audiences through brand, print, digital and social media communications. Founded more than 30 years ago, Corey is widely recognized for its thoughtful design and strategic insights.

Visit Corey online at our Blog, Twitter, Flickr, Google+, Facebook and LinkedIn.

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