Publishers Clearing House Selects Evergage to Boost Online Conversions
Real-time Web Personalization Increases PCH.com Visitor Engagement, Lifts Revenues for Innovative Direct Marketer and Provides Increased Value for Advertisers
BOSTON - August 19, 2014 - Evergage, a market-leading provider of real-time web personalization, today announced that leading multichannel direct marketer Publishers Clearing House (PCH), has turned to Evergage to deliver a personalized experience for visitors to the PCH network of sites. Using Evergage, PCH, the widely recognized provider of value-based merchandise, magazines, promotional offers and digital "play and win" entertainment, is seeing an average lift in revenue per thousand visits (RPM) of 12%. The company is also using Evergage to increase value for its many loyal advertisers.
With Evergage's real-time messaging and testing, PCH can experiment with new ways to get visitors' attention with non-intrusive and in-context messages. Doing so has increased game playing, kept players engaged on the site for longer and converted more players to customers. Initial campaigns - targeted based on whether the visitor is engaged, semi-engaged or unengaged - ranged from a 36% lift in engagement for existing customers, to a 19% lift in new customer acquisition, and a 26% increase in games played.
"Partnering with Evergage has been a very positive experience for PCH, from implementation to website optimization," commented Sal Tripi, associate vice president, Publishers Clearing House. "Using real-time messaging has enabled us to interact on a more personal level with new PCH.com visitors as well as those who are already engaged on our sites, leading to a sizeable increase in conversions and a great return on investment."
Evergage has helped PCH increase the relevancy of content presented to the users who interact across the network. PCH is able to introduce ads for advertisers in an environment that is highly targeted and relevant driving more engagement with content and ultimately with advertisers.
"We're very excited to be working with PCH, an iconic brand known for giving people a chance to win," said Karl Wirth, Evergage co-founder and CEO. "Evergage will enable the company to maximize its investments in cross-channel marketing by individualizing the web experience for customers in real time and guiding them through the sales funnel."
About Publishers Clearing House
Founded in 1953, Publishers Clearing House has a longstanding history as a leading direct marketing company and has awarded its loyal players with more than $248 million in prizes. With nearly 20 digital destinations and a cross platform audience of more than 15MM unique visitors, the company's highly engaged players visit daily for chances to win cash and other prizes. In 2011 Publishers Clearing House acquired the Liquid Wireless platform, which works to monetize the company's mobile traffic and drive high quality app downloads for the app developer community. Publishers Clearing House acquires its highly engaged players through nearly $62 MM in cross channel media spend each year including $30MM on TV. For more information, visit http://www.pch.com or http://liquidwireless.com.
Evergage's cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and messages based on deep behavioral analytics. Founded in 2010 as Apptegic, Evergage is a 2014 MITX What's Next Award winner, a NEVY Award finalist and a Red Herring Top 200 North American company. Evergage has offices in Boston, San Diego and Atlanta. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
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Jean Borgman, Evergage
Michael Volpatt, Publishers Clearing House