MITX - Massachusetts Innovation & Technology Exchange


January, 2015

Evergage Introduces SmartHistory, an Automated Shopping Companion for E-commerce Site Visitors

Online retailers can now differentiate the shopping experience with a value-added tool for visitors to conveniently access previously viewed products prioritized by interest level

Boston - January 13, 2015 - Evergage (, the market-leading provider of real-time web personalization, today announced Evergage SmartHistoryT, a unique "shopping companion" where site visitors have quick access to the product pages they previously viewed, organized based on their prior level of engagement with those pages. Enabling customers to easily find the products that were of most interest to them without having to "favorite" them or inappropriately add them to their carts, SmartHistory empowers online retailers to deliver an enhanced shopping experience and, at the same time, gain valuable insights about consumer behavior.

"Evergage SmartHistory gives e-commerce providers a competitive edge by enhancing their sites with a unique feature shoppers genuinely appreciate," commented Karl Wirth, co-founder and CEO of Evergage. "SmartHistory displays each visitor's personal shopping history while they are live on the site, offering them great convenience, time savings and value, and giving them a compelling reason to keep coming back."

Displayed as a retailer-branded "smart bar" showing visitors the items they looked at previously, Evergage SmartHistory allows shoppers to easily return to the products that were of most interest to them as they were browsing or comparison shopping. And rather than showing only the most recent pages visited like most e-commerce platforms do, or web browsers provide, SmartHistory sorts the user's history based on an engagement scoring algorithm that factors in the active time spent reviewing product details or looking at various images on each page to determine their true interest level.

"We wanted to deliver a personalized shopping experience, while increasing conversions and average order value, by showing our visitors products that matter to them," said Ujjwal Dhoot, CMO,, provider of the only one-stop shop stocked exclusively with Flexible-Spending-Account-eligible products. "We easily implemented SmartHistory on our site, and we immediately saw visitors using it to access their browsing histories. It has enhanced our site stickiness and we have already seen a significant revenue lift because of the solution."

Evergage SmartHistory is an add-on module available to companies using Evergage Promote, a cloud-based real-time web personalization solution that provides automatic cataloging of product information to enable dynamic, algorithm-based promotion of relevant content based on user behavior. Using Promote, retailers can highlight products or brands that a visitor views most or for the longest time based on their current and/or past visits. These highly targeted, automated and personalized experiences help companies such as, Rue La La and Publishers Clearing House maximize engagement, conversion and revenue generation.

Completely marketer driven, Evergage can be implemented and used without assistance from IT or development resources.

For more information on Evergage SmartHistory, please visit:

About Evergage

Evergage's cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Millward Brown Digital, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and experiences based on deep behavioral analytics. Evergage is a 2014 Marketing ARC Award winner, a 2014 MITX What's Next Award winner, a BostInno 2014 "50 on Fire" finalist and a Red Herring Top 200 North American company. For more information, visit or contact the company at or 1-888-310-0589.

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Jean Borgman


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