OwnerIQ named in Ad Age's 2015 B2B Best Awards
OwnerIQ was named in the 2015 Ad Age B2B Best Awards for their Digital #TBT yearbook campaign. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media.
Boston, MA -- January 30th, 2015 -- OwnerIQ was named in the 2015 Ad Age B2B Best Awards for their Digital #TBT yearbook campaign. OwnerIQ was named as a top winner in the microsite category coming in after IBM, and Oakley. The prestigious B2B Best awards are presented annually by Ad Age, the leading global source of news and intelligence for the marketing and media community. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners visit Adage.com/btobbest2015.
"The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands," said Matt Quinn, Executive Editor of Ad Age. "Whether the medium was video or print, e-mail or billboards, winning work didn't simply push a product; it told an empowering story."
The OwnerIQ digital throwback yearbook was launched right when top retailers were starting to plan their Back-to-School digital advertising strategies, we decided to play on the popular social trend of #TBT (Throw-back Thursday) for the 2014 Back-to-School season. OwnerIQ launched a digital yearbook with #TBT photos of the team going back-to-school. The photos flip from #TBT to present when you roll over the photo in the yearbook.
OwnerIQ backed up the #TBT photos by including hard facts of how the #TBT team can truly help retailers target in-market shoppers. This included a subhead of OwnerIQ having network of 200 Million retail shoppers, and a "Did you know section" of the microsite, playing on the learning aspect of back-to-school. OwnerIQ used internal data to publish the stats, including that OwnerIQ retailers receive a 30% lift in shopper traffic once Back-to-School season starts, and in 2013 families spent over $72B on Back-to-School shopping with online shoppers sending 27% more than shopper in-store. The messaging was clean and simple for retailers to focus on the #TBT photos and stats of how this solution could help drive revenue in upcoming digital Back-to-School campaigns.
OwnerIQ is a digital marketing technology company that helps Retailers and Product Brands transform data into powerful online advertising opportunities and increased revenue. OwnerIQ pioneered the concept of Path to Purchase Media. By transforming retailers' and manufacturers' 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Optimized Shopper solution is the most effective approach to scaling advertisers' programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer and manufacturer monetization, digital shopper marketing and co-operative advertising. For more information, visit www.OwnerIQ.com.