MITX - Massachusetts Innovation & Technology Exchange


February, 2015

Cartera Commerce Partners with Evergage to Deliver a Personalized Customer Experience across Marketing Touchpoints

Evergage Real-Time Personalization Utilized on Top Airlines' Loyalty Shopping Sites to Help Acquire, Maximize and Retain Customers

BOSTON - February 17, 2015 - Evergage ( today announced that Cartera Commerce, Inc., the leading provider of omni-channel marketing solutions and reward programs that increase revenue and customer loyalty, has selected Evergage to personalize the online customer experience for four of the top airlines' Cartera-run loyalty shopping websites. Cartera selected Evergage not only for its robust real-time web personalization functionality that includes segmentation, analysis and testing tools, but also for its ease of use and seamless integration into the company's performance-based merchant offer platform.

Cartera delivers its solution to major airlines and financial institutions that offer customer loyalty programs, giving consumers a chance to earn miles, points or cash back with more than 900 retailers. In addition to shopping sites and reward-tracking systems, Cartera provides these partners with multichannel marketing communications services for customer acquisition, engagement and retention. Cartera uses Evergage to deliver a personalized and coherent online experience, including targeted content and promotions, consistent with what the consumer is receiving via other channels.

"To help drive more revenue from our loyalty shopping sites, we are looking to offer consistently outstanding customer experiences across multiple touchpoints and throughout the entire customer lifecycle," said Erin Warren, SVP of Marketing, Cartera Commerce. "Evergage enables us to serve up relevant offers on our partner-branded shopping sites based on the customer life-cycle and in line with our integrated marketing strategies." Warren and Evergage CEO Karl Wirth will present as part of a panel discussion on real-time personalization at the 2015 MITX Ecommerce Summit on March 3 at 10:15 a.m. at the Federal Reserve Bank of Boston.

About Cartera Commerce

Cartera Commerce ( delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs, loyalty programs and merchants. Cartera works with two of the top three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, Mass.

About Evergage

Evergage's cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Millward Brown Digital, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and experiences based on deep behavioral analytics. Evergage is a 2014 Marketing ARC Award winner, a 2014 MITX What's Next Award winner, a BostInno 2014 "50 on Fire" finalist and a Red Herring Top 200 North American company. For more information, visit or contact the company at or 1-888-310-0589.

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Jean Borgman


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