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February, 2016

HB/EMA Now Part of Public Relations Trade Group ICCO


HB/EMA, a Boston-based integrated marketing firm, is now part of ICCO, the International Communications Consultancy Organisation, as part of its membership in IPREX, the global communication network.

HB/EMA, a Boston-based integrated marketing firm, is now part of ICCO, the International Communications Consultancy Organisation, as part of its membership in IPREX, the global communication network.

IPREX has 70 partners operating 115 offices in major markets worldwide, with combined annual revenue of $250m. With 1,800 staff they work across the spectrum of industry sectors and practice disciplines.

“PR is often global today, from the most local clients we represent to the most global. IPREX gives us tremendous access to partners around the world, and we expect our new relationship with ICCO to present even more global opportunities,” said Mark O’Toole, managing director, public relations, HB/EMA Boston.

“IPREX is one of the few large-scale networks that have succeeded over time, maintaining our edge by evolving into an information-rich and fast-moving operation that combines global strategy and on-the-ground implementation. As a closely-knit peer group, focused on best practices, we’re looking forward to learning from ICCO,” said IPREX Global President Michael Schröder (ORCA Affairs, Berlin).

ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent more than 2,500 PR firms.

ICCO Chief Executive, Francis Ingham said: “We are delighted to welcome IPREX to the ICCO family. ICCO continues to grow in size, relevance and vibrancy, and we have great plans for the future. The international PR community needs a unified, truly global voice and our members play a key role in making this happen. That is ICCO’s mission – a mission on which we are delivering.”

About IPREX

IPREX is a $250 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB/Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With more than 250 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Boston; Cincinnati; Charlotte, N.C.; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2015 capitalized billings approaching $250.

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