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Member News

Welcome to the MITX News Center. See the latest news and headlines from the MITX organization and MITX members.

Member News Date
Evergage's New Personalized Experience Management Functionality Enables Marketers to Make Every Digital Interaction the Most Relevant
Enhancement enables effortless personalization and testing of the entire website or in-app experience for driving increased engagement and conversions
November, 2014
National Branding Firm, Corey, Expands Design Talent with the Addition of Saewon Hwang
RISD Alum, Hwang, Brings Creative Experience from MIT, Leading Consumer Brands, and Nonprofits to Corey McPherson Nash
November, 2014
Ayantek, LLC Launches Redesigned Ayantek.com
Ayantek, LLC one of Greater Boston's premier digital strategy and solutions firms, announced the launch of their newly redesigned web site at www.ayantek.com. The newly redesigned website will continue to showcase Ayantek's leadership position in six key areas: . Developing Cutting-Edge Strategy . Driving Technological Innovation . Increasing Business Productivity . Creating Spectacular User Experiences . Optimizing the Sales Funnel . Building Strong Customer Relationships
November, 2014
BlueSnap Powers Payments for YoYo
Mobile Marketing and Payment Platform Switches to BlueSnap for a More Comprehensive API Selection and Stronger Cross-Border Acquiring Capabilities
MobileAware Recognized as a Finalist at Fierce Innovation Awards: Telecom Edition
MobileAware announced today that is has been selected as a finalist in this year's Fierce Innovation Awards: Telecom Edition, an operator-reviewed awards program from the publishers of FierceWireless, FierceTelecom and FierceCable. MobileAware was recognized as a finalist in the category of Cloud Services.
October, 2014
National Branding Firm Wins High Honors for Outstanding Website
Corey McPherson Nash Honored for Work "Above and Beyond the Standard of Excellence" for corey.com
October, 2014
Genuine Opens Offices in NYC, Chicago & San Francisco
In just four months after joining Jack Morton Worldwide, part of the IPG global network, Genuine Interactive has expanded into three new cities: Chicago, New York City, and San Francisco, with plans for the UK in the near future.
September, 2014
Celebrating Invention & Agency Culture: Allen & Gerritsen Wins Adweek Project Isaac Award
Adweek has recognized Allen & Gerritsen with a Project Isaac Gold Award in Human Resources for A&G's Pic Tap Toe campaign.
September, 2014
Meetup and Allen & Gerritsen Meetup for PR
World's largest network of local groups selects Allen & Gerritsen as PR AOR
September, 2014
Publishers Clearing House Selects Evergage to Boost Online Conversions
Real-time Web Personalization Increases PCH.com Visitor Engagement, Lifts Revenues for Innovative Direct Marketer and Provides Increased Value for Advertisers
August, 2014
SXSW Topics You Can't Miss
SXSW Topics You Can't Miss
August, 2014
National Digital Agency launches Lowell Community Health Center's website
Corey McPherson Nash brings the Health Center's WrapAround Care story online
August, 2014
1.4 million sq. ft. reinvented
Boston's longest building is being reimagined by NYC-based Jamestown Properties and Visual Dialogue is helping tell the story through the website we created: idbldg.com.
August, 2014
Almighty Launches "NODE" Data Visualization Offering for Events
Boston-based digital and experiential agency Almighty designed and developed the NODE data visualization system to show the ways in which conference attendees are interrelated across several dimensions of personal, professional and registration data. Recently debuted at the TED-style TEDxCambridge event in Cambridge, Mass., NODE uses an interactive constellation to visualize how and why guests, speakers and sponsors are connected -- showcasing the scale and magnitude of the minds in a room while also helping an individual discover their top recommended connections.
August, 2014
Evergage Maintains Rapid Growth, Taps into Ecommerce Market
Evergage, the market-leading provider of real-time web personalization, announced today the close of a fantastic first half of 2014 achieving more than 200 percent quarter over quarter (Q/Q) revenue growth for the fourth straight quarter. In addition, the company continued to exceed its sales goals, increase average order value and boost customer lifetime value with upsells and renewals.
July, 2014
Temperature@lert Named Finalist in the People's Choice Stevie Awards for Favorite New Products
Temperature@lert's Sensor Cloud named a finalist in the People's Choice Stevie Awards for Favorite New Products in the Asset Management Solution Software category for their NIST Management System
July, 2014
Corey designs IFC's SUSTAIN, a business magazine about sustainability
Corey McPherson Nash, a national branding and design firm, designed IFC's SUSTAIN magazine
July, 2014
Evergage Enhances Leadership Team with Andy Zimmerman as Chief Marketing Officer, Arthur Sweetser as Executive Vice President, Chief Customer Officer
BOSTON - July 9, 2014 - Evergage, the market-leading provider of real-time web personalization, today announced that Andy Zimmerman has been named Chief Marketing Officer (CMO) and Arthur Sweetser has been named Executive Vice President (EVP), Chief Customer Officer (CCO). Following 200 percent consecutive quarter-over-quarter revenue growth since the launch of its platform one year ago, Zimmerman and Sweetser will help further the Evergage mission to make the technology, expertise and business value of automated, personalized marketing accessible to all marketers. Both executives will report to Karl Wirth, Evergage's Chief Executive Officer.
July, 2014
Boston Ad Agency Makes its Move into PR
Boston Ad Agency Makes its Move into PR
July, 2014
DigitasLBi Elevates Norman de Greve to President, Boston-Detroit; Succeeding Barbara Goose
DigitasLBi, a global marketing and technology agency, announces the elevation of its Chief Solutions Officer, Norman de Greve, to President, Boston-Detroit. De Greve succeeds Barbara Goose, who is taking on a new post as Global CMO of technology and services firm, Altisource.
July, 2014
Magisto Chooses BlueSnap for Global Payment Gateway
Award-Winning Video Editing App Uses BlueSnap to Fuel International Growth
June, 2014
Shure Selects allen & gerritsen as Social AOR
When it comes to microphones and professional audio products, Shure is legendary. The Who. Brad Paisley. Imagine Dragons. All of these artists - and many more - rely on Shure's iconic microphones, wireless systems and personal monitors for their amazing performances. Today, allen & gerritsen announced it has been selected, after a competitive review, as the social strategy agency of record for the global audio brand.
June, 2014
BrightTag Changes Its Name to Signal, Unveils Industry's First Open Data Platform to Help Brands Create the Next-Generation Consumer Experience
BrightTag, the global leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry's first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
June, 2014
Evergage Secures $4 Million in New Funding to Solidify its Edge in Real-time Web Personalization
Temperature@lert Named as a Finalist in the 2014 American Business Awards
Temperature@lert, leading provider of enterprise environment monitoring products and services, was named a Finalist today in The 2014 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. Temperature@lert's Sensor Cloud is a Finalist in the category of New Software of the Year as an Asset Management Solution.
May, 2014
Jack Morton Worldwide acquires Boston digital agency Genuine Interactive
In another sign of the accelerating shift online in the advertising business, the Boston marketing agency Jack Morton Worldwide Inc. is acquiring a local digital agency, Genuine Interactive Inc.
May, 2014
Corey Announces New Projects: Increases Category Depth In Technology, Non-Profit, and Education Sectors
Corey McPherson Nash wins DataGravity, International Finance Corporation and New Hampton School accounts
April, 2014
Digital Marketing Agency SilverTech Acquires Technology Solutions Firm to Extend Services
SilverTech, a fifty-person national digital marketing agency with headquarters in Manchester NH, announced today it has acquired Poised Solutions, a technology solutions company, from the same state. The move to acquire Poised Solutions comes as SilverTech extends the depth of marketing and technology integration services it provides to clients in healthcare, financial services, retail, professional services, and utilities industries.
April, 2014
Webby Awards Honors Visual Dialogue
Who said lawyers can't be cool. The Webby Awards has honored Visual Dialogue for the website they designed and developed for Donoghue Barrett & Singal in the law category.
April, 2014
ISITE Design Names Bryant Shea as Managing Director
ISITE Design is pleased to announce Bryant Shea as the new managing director in the Boston office. Read on to learn more about Bryant and his experience.
April, 2014
Black Infusions Taps Allen & Gerritsen to Launch Black Fig Vodka
Black Infusions has selected Allen & Gerritsen to develop and execute a marketing campaign to launch Black Fig Vodka in Boston.
April, 2014
Fast-growing startup VideoNitch reaches key milestones in corporate e-learning marketplace
VideoNitch, a fast-growing e-learning startup, announces that it has received a significant investment and established a formal partnership with Cramer, one of the nation's largest creative studios. Additionally, VideoNitch expands their leadership team by hiring key industry veteran and former VideoNitch customer, Ed Flahive. After a successful 22-year career as vice president of Global Learning & Development at State Street, Ed joins VideoNitch as their Chief Learning Officer.
April, 2014
Free Temperature@lert Sensor Cloud iPhone iOS7 App Update Now Available
iPhone users can now download the latest app update to see the status of their environmental monitoring devices, view logs and graphs, and alerts from anywhere their iPhone is connected.
March, 2014
Corey Appoints Industry Veteran Aaron Haesaert to Creative Director Role
Haesaert bolsters leadership team and supports Corey's growth
March, 2014
Evergage Study Reveals Real-Time Marketing Within Reach For Organizations Of All Sizes
BOSTON - March 24, 2014 - Evergage, provider of a real-time behavior-based web personalization platform, today announced the results of a survey of more than 100 marketers spanning businesses large and small. The report provides insight into real-time marketing perceptions, challenges and opportunities, and documents its importance in increasing customer engagement, improving customer success and boosting conversion rates.
March, 2014
Boston Redevelopment Authority Website Wins Kentico Site of the Year
Boston Interactive is thrilled to announce that the Boston Redevelopment Authority website has been named the 2013 Kentico Site of the Year in the Best Government and Municipal Site Category. The annual "Site of the Year" contest seeks out the best Kentico CMS implementations to recognize talented individual and team efforts in website development.
March, 2014
HB Agency Acquires Winans Creative
HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.
February, 2014
Open Humans Project Wins Knight Foundation: Health Award
How did a workshop with Involution take the Personal Genome Project from "a bunch of ideas" to the creation of the award-winning Open Humans Network?
January, 2014
Evergage Data Reveals the Age of Real-Time Web Personalization is Here; Average Client Sees 10-300% Lift in Conversions by Delivering Tailored Content
Evergage Client Data Supports Expert Predictions That 2014 is the Year of Personalization, Shows That Marketers Can Easily Segment and Lift Website Conversions by Up to 300 Percent
January, 2014
Constant Contact's Small Business Innovation Loft to Help Entrepreneurs Launch Products and Services for Small Businesses
Constant Contact®, Inc. (NASDAQ: CTCT) has announced the launch of the Small Business Innovation Loft (SMB InnoLoft), the home to a new Small Business Innovation program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features, and services. Startups selected for the program will reside at a new SMB InnoLoft space at Constant Contact's Massachusetts headquarters and will receive resources and mentorship to build their early-stage startups. The SMB InnoLoft is now accepting submissions until March 31 to participate in the inaugural class of startups scheduled to begin in the summer.
January, 2014
Corey McPherson Nash launches 2014 with CASE Award Win
National branding and design firm receives CASE (Council for the Advancement and Support of Education) award for Cushing Academy work
January, 2014
Temperature@lert Patent for Advanced Cloud Computing Methods Approved
Temperature@lert, a leader in environmental monitoring technologies, announced today that their latest patent for advanced sensor cloud computing methods has been approved. Temperature@lert's Sensor Cloud service in combination with their Cellular edition (with wired smart sensors or wireless ZPoint sensors) allows for seamless monitoring and alerting through their infrastructure-independent system. This patent continues to push their legacy of award-winning monitoring hardware and software-as-a-service.
December, 2013
Grandparents Gone Wired Encourages Youth to Teach Tech at Grandma's House this Holiday Season
Dailybreak Media and DoSomething.org have collaborated on an interactive campaign designed to encourage youth to share their tech knowledge with older adults and post photographs of their efforts via social media. "Grandparents Gone Wired" is part of a larger educational effort led by DoSomething.org, the country's largest not-for-profit for young people and social change, to educate seniors on using technology to lead more connected lives.
December, 2013
ISITE Design Presenting a Webinar With OMI on Customer Experience Thinking
Join us on November 25 for a complimentary webinar, How Customer Experience Thinking Makes Marketing the Indispensable Partner for Corporate Change
November, 2013
Verndale Celebrates 15th Anniversary, Launches New Brand
Verndale is proud to celebrate 15 years of building engaging interactive experiences for its clients that bring together deep strategic insights, remarkable experience design and rock-solid technology.
Evergage Introduces New Real-time Web Personalization Features and Services
Evergage, provider of real-time behavior-based web personalization, today announced several new product features that enable marketers to create a more relevant online experience for customers faster than before. Additionally, Evergage is launching a full suite of professional services designed to maximize client success.
Temperature@lert Patent for Advanced Cloud Computing Methods Approved
Temperature@lert, a leader in environmental monitoring technologies, announced today that their patent for advanced cloud computing methods has been approved. Temperature@lert's Sensor Cloud service in combination with their Cellular edition (with wired smart sensors or wireless ZPoint sensors) allows for seamless monitoring and alerting through their infrastructure-independent system. This latest patent continues to push their legacy of award-winning monitoring hardware and software as a service.
d50 Media Hires Andrew Clarke as Associate Director of Client Services
d50 Media, a leading acquisition marketing agency, today announced the new hire of Andrew Clarke as associate director of client services. In addition, the agency has promoted Eric Lander to associate director of digital content. Eric was previously d50 Media's senior SEO manager.
Temperature @lert Honored as Gold Stevie Award Winner in 2013 American Business Awards
Temperature@lert was presented with a Gold Stevie® Award in the New Product or Service of the Year - Other Software category for their Sensor Cloud service in the 11th Annual American Business Awards on Monday night.
Verndale Acquires Viridian Spark
Verndale is pleased to announce the acquisition of Viridian Spark, a boutique digital technology agency specializing in Sitecore-based development. As part of the acquisition, Viridian Spark employees will be joining Verndale taking on key roles throughout the organization. In addition, Verndale will assume many of the agency's clients through a seamless transition process. Terms of the transaction were not disclosed.
Boston Interactive Named to Inc. 500|5000 List for Fifth Consecutive Year
Boston Interactive, a digital marketing agency, is proud to announce that it has been named to the 2013 Inc. Magazine 500|5000 List.
Blue Cross Blue Shield of Massachusetts Selects a&g as AOR
Agency Will Partner With the Iconic Health Care Brand to Drive its Brand Strategy for the Future
July, 2013
Top Furniture Retailers Announce Furniture.com Alliance
Value City, American Signature, RoomsToGo, and Leon's Furniture Stake their Position on the Web.
July, 2013
Blitz Media Hires Director Of Digital Media And Analytics
Melissa Lea, President & CEO of Blitz Media, announced today that the agency has hired Beth Ringer as director of digital media and analytics. Beth joins Blitz Media from iProspect, where she was most recently director of digital strategy.
July, 2013
Cramer Wins 2 Nedma Awards For Creative Excellence
Cramer, a leading creative marketing agency, announces it has been recognized by the New England Direct marketing Association (@NEDMA) as the winner of two Awards for Creative Excellence for 2013.
July, 2013
Nyopoly.com Launches New Interactive Features and Brings On More Designer Brands
Members-only fashion negotiation site announces major website changes, additional user-friendly functions and introduction of shoes
June, 2013
Bad Martha Beer Selects AMP Agency to Launch New Craft Beer Brand
AMP to Help Create Martha's Vineyard Inspired Brew Brand
June, 2013
Temperature@lert Debuts ZPoint Wireless Sensor Line
Leader in monitoring technologies, Temperature@lert announces the release of their wireless sensor line, after years of research and development.
June, 2013
Verndale Names Former Arnold Executive Keith LaFerriere Executive Vice President, Experience Design
Keith comes to Verndale with more than 15 years of branding and UX experience in the world's leading agencies.
June, 2013
Latest Experian QAS Research Finds Data Quality Key To Engaging Consumers In The Digital Age

Experian® QAS®, a part of Experian Marketing Services and a leading provider of contact data management software and services, today announced the release of Unlock the power of data. This report finds that while organizations are looking to engage consumers across multiple channels, many lack the data quality required to achieve this goal.

June, 2013
Imprivata Named as Acquia Partner Site of the Year for B2B Site at DrupalCon Portland
June, 2013
a&g Acquires Philly's Neiman
In a rare combination of thriving independent agencies, Andrew Graff, CEO of Boston's allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia's Neiman, today announced a&g's acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers.
June, 2013
Captivate Network Recognized as one of BtoB Magazine's Media Power 50
Digital Media Company Honored for the 13th Consecutive Year for Reaching Valuable B2B Audience
June, 2013
Verndale Launches Current Digital, a Technology Partner for Ad and Creative Agencies
Current Digital, a Verndale company, brings over 15 years of digital technology experience to the agency marketplace
May, 2013
Allen & Gerritsen Completes Redesign Of Bright Horizons Website
Newly Designed Site Simplifies Control While Providing Flexibility for Child Care Centers
May, 2013
Zmags Launches Commerce Solution for Digital Publishing
New Addition to Zmags Platform Makes Integrating Commerce Into Digital Publications Easier With Increased Control and Faster Time to Market
May, 2013
Temperature@lert Named As Finalist In 2013 American Business Awards
11th annual Stevie® Awards will be presented on June 17 in Chicago and September 16 in San Francisco.
May, 2013
Corey Wins Best in Class Awards for Digital Design
Interactive Media Council Honors Corey's Interactive Excellence for Cardozo Law School and Corey.com sites
May, 2013
Cbeyond Launches TotalAssist Services, Fulfills Brand Promise as Technology Ally to SMBs
New TotalAssist(TM) Services Simplify Cloud Migration, IT Support and Management
May, 2013
Genuine's Lysol Power & Free Facebook Application Awarded 19th Annual Communicator Awards
May, 2013
Verndale Launches Websites for The Boston Foundation, Including the Sitecore Non-Profit Site of the Year

Boston Foundation enhances tbf.org and bostonindicators.org through a comprehensive redesign and implementation

May, 2013
Nanigans Closes $6 Million in Funding for Calculated Expansion
Funding Enables Nanigans to Amplify Early Successes Across Mobile, Growing Verticals and International Expansion.
April, 2013
Genuine Interactive named as Barbara's Digital Agency of Record
April, 2013
Racepoint Group Launches FieldFacts to Advance Public Relations and Public Affairs Influencer Identification and Engagement
FieldFacts Automates Powerful Social, Print, Broadcast and Issues Management
April, 2013
Allen & Gerritsen Introduces Groundbreaking New Multi-media Web Content Series, To Appear On Adage.com
Called "#afewgoodminutes," the series will provide up-close access to some of the world's most dynamic marketers, celebrities, and brand-builders
April, 2013
Brainshark Extends Sales Enablement Leadership With New Product Suite and Capabilities That Give Organizations a Smarter Way to Sell
With Brainshark's New Sales Enablement Portal - Combined With Brainshark On-Demand and SlideShark Solutions - Reps Can Better Prepare for Meetings, Engage Their Audiences and Advance Sales Opportunities
April, 2013
Craftsy's New Affiliate Marketing Program Delivers Exceptional Growth
Acceleration Partners, a digital strategy and marketing firm for rapidly-growing consumer products and services companies, recently launched a new affiliate program for Craftsy, the leading online social crafting platform.
March, 2013
National Branding Agency Promotes Top Tier Talent
Corey McPherson Nash (COREY), a leading national branding and digital agency, announced today the promotion of Liz Carter, who began with COREY as a designer in 2009. She assumes the role of Senior Designer and will continue to deliver exceptional branding solutions to COREY's clients in education, business, healthcare and non-profit.
March, 2013
Blitz Media Announces New Business And Ad Launch For Big Brothers Big Sisters Of Massachusetts Bay

Blitz Media launched an ad campaign for its newest client, Big Brothers Big Sisters of Massachusetts Bay, surrounding the theme "START SOMETHING to strengthen your community."

Blitz Media collaborated with one of its creative partners, Redtree Productions, to create the campaign, which includes digital, print, radio, and out of home elements.

"Through innovative thinking and maximizing our business relationships, we were able to help Big Brothers Big Sisters nearly triple the impact of their media budget," said Melissa Lea, President & CEO of Blitz Media. "We are committed to the mission of this important non-profit by ensuring that the campaign will be highly visible to potential Big Brothers and Big Sisters throughout Massachusetts Bay."

March, 2013
eMagine Donates New Website to Special Olympics Massachusetts
MARLBOROUGH, MA and TAUNTON, MA - February 25, 2013: Special Olympics Massachusetts and eMagine, a leading Web Design, SEO and Social Media firm, today announced the launch of a new website for the year-round sports training and competition non-profit organization. Being so impressed with the impact and value that Special Olympics Massachusetts brings to so many lives, eMagine is pleased to have donated their services on this project.
March, 2013
Zmags Announces Partner Program to Bring New Brand-Building Opportunities within Digital Catalogs and Publications
Zmags, provider of commerce-enabled digital catalogs and publications, today introduced its strategic partner program. By integrating with industry-leading ecommerce, marketing and content management technologies, the Zmags platform enables retailers, publishers and brands to seamlessly deliver commerce-enabled content to consumers at every touchpoint, increasing incremental revenue.
February, 2013
Corey Kicks Off 2013 With Top Industry Honors For Digital Work
National Branding Agency Recognized for Interactive Excellence for MIT and Robert Wood Johnson Foundation Websites.
January, 2013
Matrix Partners finalizing move to Cambridge HQ
Matrix Partners is leasing additional space inside a Cambridge office building and plans to use the office as its headquarters as of mid-2013, marking another move by a suburban VC firm to an urban center in the area, Boston.com's Scott Kirsner reported Wednesday.
December, 2012
Nanigans plots global expansion in 2013 amid growth in Facebook ads
Boston-based Facebook ad software firm Nanigans expects to open its first international office, in London, during the first quarter of 2013 and may raise venture funding next year after growing largely through profitability so far, CEO and co-founder Ric Calvillo said in an interview.
December, 2012
Bain VC Jeffrey Glass named CEO at Skyhook, replacing founder Ted Morgan
Jeffrey Glass has departed Bain Capital Ventures to become CEO at Boston location technology firm Skyhook. He replaces Skyhook founder Ted Morgan, who had been CEO of the company since it launched in 2003.
December, 2012
Constant Contact's Chief Analytics Officer Releases New Book on How to Drive Business Value from Big Data
Jesse Harriott, Chief Analytics Officer atConstant Contact®, Inc. (NAS: CTCT) , has released a new book: Win with Advanced Business Analytics: Creating Business Value from Your Data. Co-authored by Jean Paul Isson, the book provides a clear framework and best practices to help companies harness data and business analytics to make informed business decisions.
December, 2012
eMagine is excited to announce the launch of a brand new website for Attivasoft
eMagine Web Design is excited to announce the launch of a brand new website for Attivasoft ! AttivaSoft builds, aligns and supports IT and communications for today's ever changing business landscape
December, 2012
Wayfair raises $36.3M for private sale division Joss & Main
Boston-based Wayfair said Monday it has raised $36.3 million in new equity funding to accelerate growth at its private sale site for the home, Joss & Main.
December, 2012
Boston Interactive Ranked 6th Largest Web Design Firm
Boston Interactive is proud to announce recognition as the 6th largest web design firm in the Boston area. This recognition comes as part of the Boston Business Journal's annual list ranking the area's 20 largest firms according to web design revenues in Massachusetts for 2011.
December, 2012
Akamai shares up on news of AT&T partnership
Stock in Akamai Technologies Inc. rose 10 percent Thursday following an announcement that the company plans to offer its routing services for delivery of digital content, video and Web apps to business customers of AT&T Inc. through a multi-year, exclusive partnership.
December, 2012
Care.com creates job hub for recruiters and job seekers
Waltham-based Care.com, an online marketplace for family care services, increased its resource breadth by launching a recruiter-specific platform designed for job seekers and companies looking to employ qualified care providers.
EF Education First founder Bertil Hult is set to receive the Lucia Trade Award
Bertil Hult, a Swedish entrepreneur who founded EF Education First, is set to receive the 2012 Lucia Trade Award from the Swedish-American Chamber of Commerce in a Monday ceremony in New York City.
December, 2012
Allen & Gerritsen lauches new ads for Museum of Science, Boston
New ads for the Museum of Science, Boston seek to remind people of all ages that the museum is a place of lifelong learning, said Allen & Gerritsen, the Boston ad agency that created the ad campaign.
December, 2012
TripAdvisor Combines Philanthropy And Marketing By Letting Reviewers Give A Free $25 Kiva Microloan
TripAdvisor is putting up $250,000 of its own money to allow 10,000 people who leave a review on its site to allocate a $25 Kiva microloan to a fledgling entrepreneur in the country they visited. It could encourage people to use TripAdvisor while getting them hooked on philanthropy so they loan their own money in the future. That's what happened when Reid Hoffman backed $1 million in free Kiva loans.
December, 2012
Playrific, Adelphic Mobile and Promoboxx nail down new funding
Three Boston-area companies are announcing new infusions of capital this morning.
December, 2012
Best Agency for Performance Marketing: iProspect
In a way, all great marketing is performance marketing. But this category recognizes the agencies that are especially adept at producing effective marketing strategies based upon a clear understanding of how their client's business works. Often that means demonstrating a superior ability to differentiate their clients from the crowd, effectively target consumers, and accurately measuring outcomes -- three things the team at iProspect excels at.
December, 2012
iMedia Agency Awards 2012
There are agencies that create online video, and then there's Digitas, a new media veteran that is playing a big role in changing the way all of us create content for the web.
December, 2012
Google gives $23M to spur innovation in charities
Google is announcing $23 million in grants to spur innovation among charities and increase education for girls and minority students in science and technology.
December, 2012
Digitas Strengthens Content Marketing, Behavior Analysis With Skyword Partnership
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, a dedicated team and technology to curate and co-create content with a variety of partners.
November, 2012
Curata Releases Second Annual B2B Marketing Survey
November, 2012
Boston Ad Agency 'Stache-off Raises Over $34,000
On November 1, AMP Agency issued a Boston inter-agency challenge called #StachWars: Throwing Down the Movember Gauntlet in an effort to raise money for men's health.
November, 2012
TJX: Same-store sales rose 3% in November
TJX Cos., the Framingham-based company that operates such retail chains as T.J. Maxx, Marshalls, and HomeGoods, said Thursday that same-store sales rose 3 percent in November when compared to sales in the same month a year ago; that gain was “above plan,” TJX said.
November, 2012
Planes, trains, automobiles ... and Dunkin' Donuts joe
Citing a jump in airline tickets bought for the upcoming Christmas-to-New Year's holiday period, Dunkin' Donuts wants to alert travelers that it now has stores strategically placed at many airports as well as at many bus and train terminals.
November, 2012
Omnicom rolls up Communispace with U.K. firm, Promise
Communispace, a Boston-based tech and services company that uses online communities for market research, is merging with a London-based consulting company, Promise, recently acquired by its parent company.
November, 2012
OMMA Names Agencies Of The Year, Digitas Takes Top Honors
OMMA magazine this morning announced the winners of its annual agency of the year awards, with top honors going to Publicis' Digitas.
November, 2012
basys inc, partners with eMagine Web Design for new website!
basys, inc partners with eMagine Web Design for new website!basys is a software solution for benefits administration
November, 2012
Allen & Gerritsen's #Lightspotting Brings Holiday Spirit Back into Focus
Americans are holiday shopping in record numbers this year, which means your discount-scanning eyeballs have likely long since glazed over and your Amazon checkout trigger finger is clicked close to the bone, twitching in anticipation of that next must-have deal.
November, 2012
Google acquires Cambridge startup Incentive Targeting for retail coupon tech
Incentive Targeting Inc. had raised $4.4 million and signed customers including Supervalu, Big Y and Giant Eagle to its coupon marketing service for supermarkets.
November, 2012
City Year unveils 'crowd-sourced' Twitter ad campaign with help from Allen & Gerritsen
City Year, a Boston-based nonprofit that seeks to help young at-risk students, has launched a new national recruitment and awareness campaign that is being partly shaped by crowd-sourcing on Twitter, said Allen & Gerritsen, the Boston-based ad agency that helped develop the campaign.
November, 2012
Akamai Grows Its Security Business in Wake of Cyberattacks
Akamai, a company better known for speeding up websites through its distributed computing platform, is growing its Web security business. The company says some banks are now turning to Akamai to defend against the type of cyber attacks that hit U.S. bank websites in October.
November, 2012
Temperature@lert Releases Its Latest Generation Weatherproof Cellular Edition News
Newest Generation Solar-Powered Cellular Temperature Monitoring Product is Ideal for Agricultural & Remote Locations
November, 2012
Hub Spot raises $35m
The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million.
November, 2012
Microsoft looks to give Surface sales a pop with pop-up stores
Microsoft is sparing no expense to hype its newest piece of hardware, the Surface RT tablet, which arrived on store shelves on October 26. The company is reportedly spending more than $1 billion on advertising the Surface and its new operating system, Windows 8.
November, 2012
Bridgeline Digital Ranked Among Top 500 Software Companies in the World
Bridgeline Digital, Inc. (NASDAQ: BLIN), a leading Digital Engagement solutions company, has been named one of the top 500 software companies in the world according to Software Magazine.
November, 2012
Former Patriot Spreading Laughter to Help Families Fighting Cancer
Marketing and advertising agency Digitas has partnered with the Joe Andruzzi Foundation (JAF), named after former New England Patriot/cancer survivor Joe Andruzzi, and oncology biopharmaceutical company, Millennium, in an effort to raise money to help cancer patients and their families through a campaign that kicked off today known as The Daily Dose of Laughter.
November, 2012
Jack Morton Recognized By Boston Magazine For Community Outreach
Global Brand Experience Agency Lauded for Its Volunteer Work with Citizen Schools
October, 2012
Digitas Taps Lesley Bielby for New Top N.A. Planning Role
Digitas, which has spent this year year bolstering its U.S. planning staff, has hired Lesley Bielby in the newly-created role of evp, North America planning.
October, 2012
Pingtone Communications Partners with eMagine Web Design for new website!
eMagine, a Boston based Web Design and Online Marketing Firm, is excited to launch PingTone Communication's brand new redesigned website! PingTone Communications is the industry leading hosted VoIP service provider, delivering premier hosted business VoIP as a service: http://www.pingtone.com/
October, 2012
HB Agency Welcomes New Public Relations and Business Development Hires
October, 2012
eMagine is excited to announce the launch of Galatea Surgical's new website!
eMagine is excited to announce the launch of Galatea Surgical's new website! Galatea is a medical device company developing and commercializing innovative products for unmet needs in aesthetic plastic and reconstructive surgery http://www.galateasurgical.com/
October, 2012
eMagine Web Design Launches new site for BCN Telecom
eMagine,a Boston Web Design and SEO firm launches great new website for BCN TELECOM!BCN is a leading communication service provider delivering voice, data, and cloud solutions on a unified platform to business customers worldwide: http://www.bcntele.com/
October, 2012
The Big News! Zoora Has Re-Launched...
September, 2012
Nuance to Acquire Ditech Networks
September, 2012
Akamai Technologies snaps up FastSoft
Cambridge software company Akamai Technologies, Inc. (NASDAQ: AKAM), announced this week it acquired FastSoft of Pasadena , Calif., in an undisclosed cash transaction. 
September, 2012
SapientNitro Expands Big Data Offer One Iota
September, 2012
A BRAND New Day for The Home for Little Wanderers: Agency unveils new look
September, 2012
NJM Packaging partners with eMagine for new website!
NJM Packaging partners with eMagine for new website! http://www.njmpackaging.com/ NJM Packaging is the proven trusted packaging systems manufacturer, integrator and support resource
September, 2012
1010data Partners with eMagine for New Website!
1010data Partners with eMagine for New Website! http://www.1010data.com/ 1010data is the leading provider of Cloud-based analytics for Big Data. It is used by hundreds of the world's largest retail, manufacturing, telecom, and financial services enterprises because of its proven ability to deliver actionable insight from very large amounts of data more quickly, easily and inexpensively than any other solution.
September, 2012
EPE Corp Partners with eMagine for Website Redesign
EPE Corp, a manufacturer, provider of electronic manufacturing services that markets to defense, medical instrumentation, data communications, and industrial automation partners with eMagine for Website Redesign: http://www.epecorp.com/
September, 2012
MEDport Partners with Boston Interactive for New Fit & Fresh Website
Fit & Fresh, a brand of MEDport LLC, recently partnered with Boston Interactive for the launch of their new website. Fit & Fresh is a line of cold food storage products designed to provide customers with a simplified way to prepare, organize, transport, and dine on the go. The company was seeking a new website to simplify the online purchasing process and collaborated with Boston Interactive for the launch of their new online presence.
August, 2012
eMagine Is excited to announce the launch of OPKO Healths brand new website!
August, 2012
Want to spot hottest political trends? Check out PoliPulse by Crimson Hexagon
Boston's newest alternative music station - check it out!
Welcome to the Innovation District! We're happy to be neighbors with a&g!
e-Dialog Holiday Planning Guide and Infographic
August, 2012
Live streams from the PUMA Yard for the 100m and 200m finals
August, 2012
Vsnap's Dave McLaughlin was a Hollywood Big-shot in a Previous Life
Before Vsnap founder Dave McLaughlin was a Boston startup captain, he spent a decade as a screenwriter in Hollywood, ultimately going on to write and direct a film in Boston starring the likes of Eliza Dushku and Amy Poehler.
August, 2012
Communispace to Open Shanghai Office
Company brings community management expertise to emerging market.
August, 2012
From the Wordstream Blog - Unnatural Links: What They Are & What to Do About Them
In "a step towards transparency," Google webmasters initiated a series of warnings to sites against spammy activity and sketchy, manipulative links better known as unnatural links. On July 19, a confusing link warning was sent to a large number of sites. Google's Matt Cutts posted on his Google+ account soon after to address the SEO hysteria:
August, 2012
Captains of Industry's Ted Page - Who Needs Advertising When You're Starbucks?
August, 2012
Allen & Gerritsen's Schneidermike appeared on NECN to talk Apps That Will Transform Your iPhone
August, 2012
Hill Holliday Creates Olympic Spots for Liberty Mutual

Liberty Mutual Insurance said it will debut new ads during the Olympics. The campaign is titled “Humans,” and it begins with a 60-second and a 30-second TV spot.

The creative for the campaign was developed by Hill Holliday of Boston, Liberty Mutual’s advertising agency of record.

July, 2012
Dunkin' Brands CEO Travis: What Consumer Slowdown? We Haven't Seen It
Dunkin' Brands continues to grow domestically and internationally as the company celebrates its one-year anniversary as a public company. CEO Nigel Travis told Forbes they are uniquely positioned within the sector, with a greater exposure to the U.S. than its rivals and the opportunity to grow despite a slowing economy.
July, 2012
eMagine Web Design just launched a great newly redesigned website for TWD!
July, 2012
Matt Somma from Captains of Industry on Roll-Your-Own Web Service IFTTT
July, 2012
SapientNitro Taps Industry Maverick Gary Koepke to Lead Global Brand Content Innovation
SapientNitro, today announced that Gary Koepke has joined the company as global executive creative director of brand content innovation. Koepke is widely respected throughout the industry as a creative visionary and master storyteller and joins SapientNitro in this newly created global role.
July, 2012
Promoboxx's Emma Lou Bisogno on Why She's Staying in Boston Post-College
July, 2012
Allen & Gerritsen tapped by Penn Foster for Branding Assignment
Watertown ad agency Allen & Gerritsen said it has been retained by Penn Foster to redesign its core brand strategy.
July, 2012
Wayfair Launches Global Partnership with Habitat for Humanity
Wayfair, the largest online retailer of home furnishings, today announced a global partnership with Habitat for Humanity International to help build and rehabilitate affordable homes. Through the donation of building materials and household goods, as well as financial support and volunteer mobilization, Wayfair will help advance Habitat's work toward eliminating poverty housing and homelessness.
July, 2012
Small Army for a Cause Invites All Cancer-Related Charities to Benefit from Be Bold, Be Bald! Fundraiser
Today, Small Army for a Cause opened an invitation to all cancer-related 501c3 organizations in good standing with the IRS to benefit from its 4th annual fundraiser, Be Bold, Be Bald! - a nationwide event on November 2nd, where participants wear a bald cap all day to honor cancer patients and raise money for cancer related charities.
July, 2012
Agency Oasis selected for two presentations at 2012 Sitecore Symposium North America
July, 2012
Agency Oasis Partners with Rackspace
July, 2012
Agency Oasis Tapped by Brightcove and Sitecore to build their connector
Agency Oasis selected by Brightcove and Sitecore to build the systems integrating connector.
July, 2012
eMagine launches 3 great new websites!
July, 2012
Finagle a Bagel Launches New Website by Boston Interactive
June, 2012
Temperature@lert Competes Against Others Nationwide for $250,000 Grant
Sponsored by Chase and Living Social, online contest will award $250,000 grants to 12 small businesses. Temperature@lert has already reached 250 votes and is now eligible for the grant.
June, 2012
National Branding Firm Corey, Expands Creative Team
June, 2012
Fresh Tilled Soil Labs UX/UI Workshops Now Open For Enrollment
Leading Boston UX/UI design firm, Fresh Tilled Soil, announces open enrollment for Fresh Tilled Soil Labs, a new workshop series on UX/UI for business professionals.
June, 2012
Captains of Industry Principal/CCO Ted Page: Steve Jobs, My Dad, and the Beauty of Simple Photography
June, 2012
Nanigans Debuts New Facebook Mobile Advertising Solution
Facebook performance advertising provider Nanigans announced today the launch of a new tool to allow advertisers to reach Facebook users on their mobile devices.
June, 2012
Dunkin' Donuts Enters Partnership with New York Giants Superstar Quarterback Eli Manning
Dunkin' Donuts, America's all-day, everyday stop for coffee, donuts, and baked goods, today announced a partnership with New York Giants two-time Super Bowl MVP Eli Manning. The agreement will leverage the two-time World Champion quarterback through a series of advertisements and promotions in the New York Metro Area* over the next three years.
June, 2012
Courtesy of Fresh Tilled Soil: UX/UI Training for Founders & Executives
Designing Revenue is an intensive, half-day course for Founders & Executives on creating and managing UX/UI design to drive engagement, deepen loyalty, and drive revenues.
June, 2012
BzzAgent Founder/CEO Shared his Story at Last Week's XSITE Conference
June, 2012
VDA Productions and HB Agency Complete Fully Integrated Trade Show in Las Vegas for 14,000+ Attendees
June, 2012
Inc. Offers HubSpot Internship as Top Prize in 'Dream Job' Contest
June, 2012
Care.com Celebrates Military Families with a Free One-Year Membership
To continue honoring our military members' commitment to our nation, Care.com, ( http://www.care.com ), an online resource helping families connect with local caregivers for children; adults and seniors; pets; and home and lifestyle, is offering a free, one-year premium membership to active duty service members and their families. The offer, effective immediately for new Care.com memberships, allows military families to access thousands of caregivers in the U.S.
June, 2012
Corey McPherson Nash Deepens Healthcare Portfolio
Corey McPherson Nash (COREY), a leading national branding firm today announced that its client Active Living Research (ALR), a national program of the Robert Wood Johnson Foundation, has unveiled its new website, redesigned by COREY to convey the organization's new mission. The new online destination uses an upbeat layout, bright colors and expressive photos to capture the joy of physical activity and to provide the evidence that advocates, policymakers and practitioners need to reduce childhood obesity by creating active communities.
June, 2012
Niraj Shah of Wayfair Chats with Nyopoly.com's Shawn Harris
Shawn Harris and Niraj Shah are serial entrepreneurs who have been building businesses in the region for more than a decade. Harris, 36, is the founder of Nyopoly.com, a Boston website that allows shoppers to name their price to buy products from brick and mortar retailers. Shah, 38, is cofounder of Wayfair LLC, which was founded as CSN Stores in 2002 and now is one of the Internet's biggest sellers of home goods.
June, 2012
Boston Interactive Teams with CordenPharma for New Website
Boston Interactive is pleased to announce the launch of the new CordenPharma website. CordenPharma is an expert Contract Manufacturing partner that provides a complete outsourcing solution for the entire pharmaceutical development process. Offering a broad range of services, CordenPharma was in need of a website that could clarify its many capabilities and unite them under one brand. The company partnered with Boston Interactive for a complete website redesign to help define their company and clearly communicate their value in the digital space.
June, 2012
Sitecore honors Agency Oasis with a Sitecore MVP award, the third in two years
Sitecore announced the 2011 Most Valuable Professionals (MVPs) in the Sitecore developer community. Our very own Mark Ursino, Senior Web Application Developer, joined the ranks of Nick Laidlaw and Mark Graber as the third Sitecore MVP at Agency Oasis. Mark was amongst the 52 people who were awarded this prestigious title.
June, 2012
Mullen launches JetBlue's "Get Away With It" Campaign
Check out Get Away With It, presented by JetBlue Getaways. It's a live online game show, featuring vacation package prizes, starting June 18th.
June, 2012
McGuire Manufacturing Partners with eMagine for Their Newly Redesigned Website!

McGuire ManufacturingM partners with eMagine for their newly redesigned website! McGuire Manufacturing Co., Inc. has been providing high quality, commercial plumbing for over 50 years.

June, 2012
On the Spot Systems Powers Surveys for Pepsi's Foodservice Partners
On The Spot Systems Inc., a Newton firm specializing in mobile customer surveys, said that PepsiCo's food service division will make available its "Survey On The Spot" feedback tools to restaurants that carry Pepsi beverages.
June, 2012
Brian Halligan of Hubspot: Thoughts on the Future of Social Media
Ever have a great idea that turned into something big? So big that a component of it broke The Guinness Book of World Records? Brian Halligan and the folks at HubSpot did. And they broke the world record for the largest amount of registrants and attendees at an online webinar - 33,000 to be exact.
June, 2012
Sapient Chairman Darius Gaskins Retires
Sapient Chairman Darius Gaskins is retiring, the technology consulting provider said Friday. The Boston company named President and CEO Alan Herrick and co-founder Jerry Greenberg as co-chairmen.
June, 2012
Cartera Commerce raises $12.2M for expanding card offer tech
Lexington-based Cartera Commerce Inc., which provides the customer loyalty technology known as "credit-card-linked offers," said Tuesday it's raised $12.2 million as it seeks to provide small merchants with an alternative to the daily deals model.
June, 2012
Dunkin' Brands Plans to Open Up To 650 Stores Internationally in 2012
Dunkin' Brands Group Inc. plans to open 550-650 new stores globally this year, Chief Executive Nigel Travis said Wednesday. It plans to open 350-450 Dunkin' Donuts store outlets outside the U.S. this year, Travis told reporters on the sidelines of an event to launch the third Dunkin' Donuts store in India.
June, 2012
Breeders' Cup Launches Integrated Campaign Powered by Conover Tuttle Pace
The major thoroughbred horse race that caps the season, the Breeders' Cup, is celebrating its 29th year with a new Web site and an ad campaign to boost awareness. The campaign, unveiled this week, uses as a soundtrack a major staple of Sinatra-like croondom, "The Best Is Yet to Come." In the spot, the song is performed by jazzer Kurt Elling. The Breeders' Cup is also planning to have the song performed live at the event, but the performer has yet to be named.
June, 2012
ISITE's Katie Del Angel: Five Steps to Changing Your Agency's Approach to Content Marketing
June, 2012
(RED) Dries the Tears in Latest Ad from Hill Holliday
June, 2012
Boston Interactive Named Finalist in NEDMA's Awards for Creative Excellence
Boston Interactive is thrilled to announce that two of our projects have been named finalists in the New England Direct Marketing Association's (NEDMA) 35th Annual Awards for Creative Excellence. The NEDMA Awards recognize marketing excellence and innovation in a variety of categories including print, broadcast, direct mail, and interactive.
June, 2012
Clear Channel Airports Partners with SapientNitro to Launch New Version of FlySmart Mobile Travel Application
ALLENTOWN, Pa., May 21, 2012 (BUSINESS WIRE) -- Clear Channel Airports (CCA) and SapientNitro announced today the launch of a new version of "FlySmart: Be an Airport Insider," a mobile travel application that provides air travelers with all the information they need right on their mobile phones. FlySmart(TM) brings together SapientNitro's mobile, marketing and technology expertise and Clear Channel Airport's expertise in airports, air travel and airport technology to deliver a unique service to travelers, airports and advertisers. In addition, FlySmart(TM) includes new features for travelers such as flight push notifications and Bing Maps capabilities that enable travelers to manage their time more efficiently
May, 2012
Boston Business Journal Honors Fiksu as a 2012 "Best Place to Work"
The Boston Business Journal has named Fiksu, Inc. (www.Fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, one of the Best Places to Work in Massachusetts in its tenth annual regional awards program. The honor recognizes Fiksu's achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture.
May, 2012
Zmags Helps Honda Promote the Acura RDX
Honda Motor Co. has just launched an online brochure from Zmags to promote its Acura RDX model, said Zmags, a Boston firm that specializes in interactive product brochures and catalogs that can include video.
May, 2012
Sparkline Digital is Boston's Newest Digital Agency
Robert Pickering, CEO, today announced the launch of Sparkline Digital LLC, an independent digital marketing agency with a progressive approach to helping clients navigate the dynamic digital landscape with a focus on results. "We launched Sparkline Digital for the sole purpose of providing high-caliber digital marketing services to the organizations that serve as the backbone of New England's economy," says Robert. "These organizations want the strategic leadership and smart in-market execution expected from larger agencies, but might not receive unless placed at the top of that agency's roster. Sparkline has the resources and internal structure that allows us to service client needs in a way others simply cannot."
May, 2012
The Herald Profiles Hill Holliday's "Dynamic Duo", Karen Kaplan & Mike Sheehan
He is the tall, silver-haired former creative director who has skillfully succeeded a legend in the Corner Office. She is the smart, funny former receptionist who has carefully worked her way nearly to the top. They support each other, make each other laugh and together, CEO Mike Sheehan, 51, and his handpicked president Karen Kaplan, 52, make up the dynamic duo that has kept Hill Holliday steadily growing since Sheehan took the reins in 2003 from co-founder and all-around "Mr. Boston" Jack Connors, who stepped down as chairman in December 2006 without ever writing a single ad.
May, 2012
Object Video launches new website with eMagine!
eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology Companies in New England is proud to announce the launch of Object Video's redesigned website! http://www.objectvideo.com/
May, 2012
Boston Interactive Launches Final of Three IHA Business Solutions Websites
May, 2012
Former McDonald's Exec Raul Alvarez Joins the Dunkin' Brands Board of Directors
Dunkin' Brands Group Inc. has named a former McDonald's Corp. executive to its board of directors. The parent company of Dunkin' Donuts and Baskin-Robbins said Wednesday that Raul Alvarez is joining its board. Alvarez, 56, previously served as McDonald's president and chief operating officer. He has also held positions at Wendy's International Inc. and Burger King Corp.
May, 2012
Captains of Industry's Ted Dillon on The Joys of Analog
May, 2012
Backupify Emerges As Leading Provider Of Cloud-based Backup Services For Educational Institutions
Backupify, the leading provider of online backup services for cloud application data, today announced the rising number of educational institutions choosing Backupify to protect confidential administration, teacher and student data stored inside Google Apps Education Edition. According to information released by Google in October 2011, 15 million users at educational organizations worldwide are using Google Apps Education Edition which represented an 80 percent year-over-year increase.
May, 2012
The University of Phoenix Taps Arnold as Agency of Record
After three months or so of reviewing, the University of Phoenix, which is an accredited college institution mind you, has tapped Arnold Worldwide as its new agency of record.
May, 2012
Akamai HD Network Ensures High Quality On-Demand Streaming for the 65th Annual Cannes Film Festival
Akamai Technologies, the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, today announced that the Akamai HD Network will provide online video coverage of the 65th Cannes International Film Festival to all mobile-connected attendees and also to official Cannes International Film Festival website visitors.
May, 2012
Corey Scores A Triple Play in Industry Interactive Awards
May, 2012
California Paints Collaborates with Boston Interactive for New Website
Boston Interactive is proud to announce the launch of the new California Paints website. California Paints is a manufacturer of quality paints, coatings, and spots surfacing systems.
May, 2012
TELUS Now Live with MobileAware's Self-Care Solution
Leading Canadian Telecommunications Company Embraces Cost-Saving Software Innovation.
May, 2012
Temperature@lert Named as Finalist in 2012 American Business Awards
10th Annual Stevie® Awards will be presented on June 18 in New York City and September 17 in San Francisco
May, 2012
eMagine launches new website for DSCI Corporation!
eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology & Healthcare in New England is proud to announce the launch of DSCI Corporations newly redesigned website! DSCI delivers hosted communications and high-capacity connectivity for the enterprise.
May, 2012
Partners Collaborative Media Launches New Intranet in Partnership with Boston Interactive
Partners Collaborative Media (PCMS), a department of Partners HealthCare offering media support and setup services, recently partnered with Boston Interactive for the launch of their new intranet site.
May, 2012
Boston Interactive Creates New Website for Manhattan Youth
Manhattan Youth, a New York based nonprofit community center, partnered with Boston Interactive to launch a new website. Providing local residents with a comprehensive set of programs and services, Manhattan Youth's mission is to improve child care, recreation, enrichment, and community support throughout the Manhattan area. The organization has continued to expand since opening in 1986, annually involving more kids and implementing new programs. Looking to continue this expansion Manhattan Youth partnered with Boston Interactive to create a new website that would promote and enhance their programs and services.
May, 2012
Boston Interactive Launches New Website for Revolabs
Revolabs, developer and manufacturer of high quality wireless audio devices, recently launched their new website, designed and developed by Boston Interactive. Providing superior audio quality to fulfill both professional and business needs, Revolabs offers solutions for conference calls, broadcasts, classrooms, and presentations. Seeking an online presence to reflect their sleek product line and high tech culture, Revolabs decided to undergo a complete rehaul of their existing website.
May, 2012
Boston Interactive Recognized by Sitecore for Developing Best Education Website
Boston Interactive, a web design, development, and interactive marketing agency, is proud to have been recognized by Sitecore's Site of the Year award program for developing the Massachusetts College of Pharmacy and Health Sciences website (www.mcphs.edu). The MCPHS site was awarded the Best Education Website in the US as part of Sitecore's annual contest honoring organizations that leverage their technology to develop outstanding web presences and engaging digital experiences.
May, 2012
Boston Interactive Attends Breaking Development 2012 Conference
Breaking Development is North America's first and largest conference dedicated to the mobile web. Focusing on emerging technologies in web design, the conferences take place at locations across the country multiple times each year. This April, Boston Interactive's Scott Noonan and Patrick Harrington headed to sunny Florida to participate in Breaking Development Orlando 2012. After 15 speakers, 2 workshops, and 3 days of inspiration, the two returned eager and excited to share their conference experiences.
May, 2012
Boston Interactive Named 2012 Pacesetter by Boston Business Journal
Boston Interactive is proud to announce that it has been named a 2012 Pacesetter by the Boston Business Journal. This is the third consecutive year in which the agency has been named to the annual list which honors the fastest-growing private companies in Massachusetts.
May, 2012
451 Marketing's New Website Garners Accolade
451 Marketing's website redesign by Tinhat Creative was recently recognized by the Interactive Media Council. Tinhat was honored with two IMA Outstanding Achievement awards in the advertising and communication categories for their work on the site.
May, 2012
The Team at Promoboxx Offers Up Some Lessons From Record Store Day
May, 2012
Metropolis Creative Announces the Winner of the 4th Annual Extreme Website Makeover
And the winner is . . .Brookline Arts Center! Metropolis Creative, a branding and marketing agency with a focus on front-end user interface design, today announced the winner of its Extreme Website Makeover contest was the Brookline Arts Center. The big "Reveal" event was held last week at the Charlesmark Hotel, where many gathered in anticipation to hear who won the coveted new website.
May, 2012
FORGE Worldwide Lends a Hand to Rockland Trust's New Campaign
Rockland Trust, the largest community bank south of Boston, announced Wednesday the launch of a $1 million-plus spring marketing campaign with the theme of "Actions. Not words."
May, 2012
AdAge Takes a Trip to the Arnold Home Office
After our rooftop tour of the small San Francisco shop Dojo, we decided it was time to go bigger. Much bigger. In fact, Arnold, which occupies six floors and 123,000 square feet of Boston's Prudential center -- is the largest agency we've visited so far, and it showed.
May, 2012
Cartera Commerce Holds 3rd Annual Community Day of Service
Cartera Commerce, the leading provider of card-linked marketing solutions, today announced it will hold its third annual Cartera Day of Community Service on Thursday, May 3rd, with more than 200 employees participating to help those in need in Atlanta and Boston.
May, 2012
Corey McPherson Nash Tapped by The Hastings Center for its First Global Consumer Website
Corey Continues Expanding its Growing Healthcare Practice
May, 2012
Backupify Announces Support for Google Drive
Backupify, the leading provider of online backup services for cloud application data, announced today that the company's Backup for Google Apps product now supports local and cloud-based files stored on Google Drive, the recently released data storage and sync solution for Google Apps users.
May, 2012
Modiv Media Gets Scooped Up by Florida's Catalina Marketing Corp
Mobile-based marketer Modiv Media, formerly called MobileLime, has been acquired by Catalina Marketing Corp.
May, 2012
ISITE Design Releases A New Mobile App for Columbia Sportswear
May, 2012
Temperature@lert Releases Their Industrial Smart Sensor for Rainfall
May, 2012
eMagine launches new website for Boston Centerless
eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology & Healthcare in New England launches newly redesigned website for Boston Centerless (Boston Centerless is the proven and trusted leader for high performance bar materials and services).
May, 2012
Introducing the PUMA Social Cards App
April, 2012
Moontoast VP of Client Services Tim Putnam on how to Succeed in Today's Volatile Music Business
Fresh Tilled Soil Named "Best Place to Work" by the Boston Business Journal
Fresh Tilled Soil has been named one of the "Best Places To Work" in 2012 by the Boston Business Journal! Out of hundreds of participating businesses, they are among the top 25 being recognized in the small business category (1-20 employees.)
April, 2012
Email Marketing and Data Hygiene: 5 Questions with FreshAddress
It's not surprising that "big data" has taken the marketing community by storm. The more marketers can understand about customer needs and behavior by aggregating, analyzing, and acting upon a growing deluge of data, the more relevant, timely, and effective their campaigns will be.
April, 2012
Allen & Gerritsen Chosen as Agency of Record for City Year
Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as "Best Place to Work in Marketing and Media" for the second consecutive year, announced today that it has been named the agency of record by City Year, an education-focused nonprofit organization that works in urban schools to help students graduate.
April, 2012
Mimecast Praised as Champion of Email Security by Bloor Research
Mimecast, the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange and Office 365, today announced that it has been placed in the Champion segment of a new Bloor Research InComparison paper.
April, 2012
eMagine is excited to launch Clicksoftware's new website!
eMagine is excited to launch Clicksoftware's new website! ClickSoftware is a global leader in automated workforce management and optimization solutions for the enterprise.
April, 2012
Hasbro Appoints AMP Agency as Search Agency of Record
Hasbro, Inc. a leading, global toy and game manufacturer, has selected AMP Agency, an integrated communications agency, as its Agency of Record for search services. Seeking an agency to further enhance their search efforts, Hasbro selected AMP as their search Agency of Record following a competitive review based on its creativity, innovative thinking and digital expertise.
April, 2012
GSN Digital Teams Up With 50 Cent to Bring Blackjack to Facebook

Hip-hop star and entertainment mogul 50 Cent, together with GSN Digital, the interactive division of GSN (Game Show Network), today launched 50 Cent's Blackjack on Facebook. The rapper's first foray into the gaming space, 50 Cent's Blackjack, combines 50 Cent's entrepreneurial spirit with GSN Digital's proven success in gaming to create a social gaming experience that appeals to 50's broad fan base and blackjack lovers alike.

The game welcomes players into 50 Cent's lavish casino at www.facebook.com/50centblackjack, where they compete against the dealer for chips and against their friends and other 50 Cent fans for bragging rights on the leaderboard. Players can build their wardrobes and customize their avatars by acquiring the hottest virtual fashions and swag.

April, 2012
Springpad Releases Their New Social Notebook Platform
In an era when smartphone apps act as both pen and paper, actually jotting down notes seems almost antiquated. The latest app for digital diarists comes from Boston's Springpad, a four-year-old tech company that released a new version of its Web notebook of the same name on Wednesday.
April, 2012
SapientNitro Signs LeBron James as Client

He's got nearly 10 million Facebook fans and over four million Twitter followers, but Miami Heat star LeBron James wants to get more social. The NBA player has turned to adland, asking digital shop SapientNitro to build out his website and boost his ability to engage with fans over social-media channels.

April, 2012
Vsnap Launches a New Mobile Experience
April, 2012
AMP Agency Explains SEO Buzzwords through Real Life Scenarios
April, 2012
Hill Holliday Adds Outdoor Apparel Maker Merrell to its Client List
Boston-based Hill Holliday was selected to serve as agency of record for Merrell, a maker of outdoor shoes and clothing, after a pitch.

In a statement, Merrell, which had been working with a group of small shops, said that part of the goal of the review was to focus its creative efforts in one larger shop.

April, 2012
Aislebuyer Has Been Acquired by Intuit
Intuit, the big California software company that helps consumers and businesses manage their money, is buying a Boston startup, AisleBuyer. The purchase price isn't being disclosed, but AisleBuyer has raised about $11 million in equity and debt financing since it was founded in 2009.
April, 2012
At GSN Digital, the Focus is on Facebook Games

When you think about teams creating Facebook games in Boston, the first place that comes to mind is the Harvard Square office of Zynga, the publicly traded game studio.

But out along Route 128, another group is hard at work on Facebook games: the Waltham office of GSN Digital, the game development arm of TV’s Game Show Network. The 105-person office divides its time between developing Web-based games for GSN.com, mobile games, and Facebook games. Lately, there has been a growing emphasis on the latter, said Peter Blacklow, who runs the operation.

April, 2012
829 Studios Founder Peter Ross on Marketing Summer Camps
After Choice Camps, 829 Studios began specializing in developing camp websites (e.g. Camp Wekeela), managing SEM campaigns and designing camp brochures. This summer we also began producing virtual tours (e.g. Camp Cody). They're an amazing way to introduce a family to camp and have proven to be a key differentiating factor.
April, 2012
Bayer Advanced Selects AMP Agency as Event Marketing Provider
Bayer Advanced, one of the leading consumer lawn and garden brands in the United States, has selected AMP Agency, an integrated communications agency, to develop the DuraZone Weed and Grass Killer Own Your Zone event tour.
April, 2012
eMagine launches newly redesigned website for Hobbs Medical
eMagine launches newly redesigned website for Hobbs Medical (Hobbs Medical is a leading manufacturer and global supplier of accessories for flexible GI and Pulmonary Endoscopy)
April, 2012
Communispace To Help High School Students Learn About Entrepreneurship
There's a lot of focus in Boston's startup community on keeping students here after they graduate from our universities, and appropriately so. But what about the city's high school students? Sure, entrepreneurship is a well worn concept in Amercan life, but unless you're lucky enough to have a relative or family friend who's started a business, it's easy to get all the way through school without really bumping into startups.
April, 2012
Bluetrain Mobile's Steffan Berelowitz is Featured on Dave Cutler's Sitdowns With Startups
With the proliferation of smartphones and tablets, it has become essential for businesses to build mobile websites that cater to the people using mobile devices to surf the web. Bluetrain Mobile is helping its customers to create mobile optimized sites that enable fast and seamless navigation with rich functionality for people viewing them on a mobile device.
April, 2012
Demandware is Poised to be One of 2012's Hottest IPOs
The IPO market has been a scorcher through the first three months of 2012. Demand has been so hot that a mobile advertising provider that went public last week -- scoring the biggest opening-day pop that the market has seen since last May -- still wasn't one of the first quarter's best-performing IPOs.
April, 2012
Captains of Industry Humbly Offers a Marketing Guide for Girl Scout Cookies
April, 2012
Promoboxx gets 290K to boost retailers campaigns
Promoboxx Inc. of Boston, a Web-based retail marketing startup, has received a $290,000 seed round, according to federal filings today.
April, 2012
Brooks Automation Partners with Boston Interactive for New Website

Boston Interactive, a web design, development, and interactive marketing agency, announces the launch of the new Brooks Automation website.

April, 2012
Boston Interactive Launches New Website for Revolabs

Boston Interactive, a web design, development and interactive marketing agency, is proud to announce the launch of the new Revolabs website. A developer and manufacturer of high quality wireless audio devices, Revolabs offers solutions for superior audio quality to fulfill both professional and business needs.

April, 2012
eMagine Launches new website design for Simparel

eMagine a leading Web Design & Search Engine Marketing firm for B2B, Technology Companies in New England is proud to announce the launch of Simparel's brand new website.

April, 2012
eMagine is Excited to Launch a Newly Redesigned SustainX Website

eMagine launches new website for SustainX (SustainX is a leading global provider of grid-scale energy storage solutions for supporting a cleaner and more efficient electric grid).

April, 2012
Cybex International Launches Website With Boston Interactive

Boston Interactive, a web design, development and interactive marketing agency, is proud to announce the launch of the new Cybex International website.

April, 2012
Fiksu expands with Northampton office
Fiksu Inc., a Boston-based mobile application platform company, said today that it has opened a new office in Northampton that will initially be home to seven new employees, according to the company.
Nathaniel Borenstein of Mimecast on How Spam and the Cloud Can Save the Future of Email

Email is dead, according to some high profile figures.

Meanwhile, email use continues to grow steadily, and by some estimates nearly 80% of all business data can be found in email. Yet, even many of email's greatest fans believe that after nearly 40 years of evolution, email has pretty much settled into its final form. I think they're wrong - we have only seen the beginning of what email can do.

March, 2012
Fresh Tilled Soil Redesigns Site for Hot Startup GymPact
GymPact.com launched their new public facing website that the Fresh Tilled Soil team recently redesigned for them. The concept behind GymPact is pretty cool & innovative- users get rewarded with real money for going to the gym (& working out,) and punished by having to pay when they don't. The app uses location services to verify when users have actually made it to the gym, or a variety of other "fitness hotspots" (like the park or a biking path,) where users can prove they're working out by checking in with the GymPact mobile app.
March, 2012
Corey McPherson Nash Selected to Develop Ad Campaign for Atlantic Broadband
Continuing its successful work in developing traditional and new media campaigns, Corey McPherson Nash (COREY) a leading national branding agency is pleased to announce a new advertising campaign with Atlantic Broadband. COREY is working closely with Atlantic Broadband executives to create a new multimedia advertising campaign aimed at customer acquisition and upgrade.
March, 2012
Arnold Powers the Boston Bruins' "The Bear and the Gang" Integrated Campaign
Created by Arnold Worldwide and the Boston Bruins, the Integrated Campaign Features Exclusive Content Created for the Boston Bruins Mobile App Available on iPhone, Android and BlackBerry Devices.
March, 2012
Indivly's John Clark Sits Down with The Boston Herald
A 2011 MassChallenge finalist whose project flopped is taking a shot at this year's $1.1 million startup competition with a new consumer destination website that will reward users for sharing stories, images and videos.
March, 2012
Jumpstart Selects AMP Agency for Web Redesign
Jumpstart, a national early education organization that helps preschool children from low-income neighborhoods develop the language and literacy skills they need to be successful in kindergarten, has selected AMP Agency, an integrated communications agency, as its partner for a comprehensive website redesign. Since 1993, Jumpstart has trained college students and community volunteers to deliver its program to thousands of young children nationwide.
March, 2012
Pandemic Labs & Mzinga partner to Deliver Social Experience Solutions
Mzinga® ( http://www.mzinga.com ), the leader in social intelligence solutions, services and analytics for business, and Pandemic Labs, the nation's premier social media marketing agency, today announced a partnership to deliver social technology and services solutions to customers.
March, 2012
Dolce & Gabbana Relies on Akamai
Akamai Technologies, Inc., the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, announced today that Dolce&Gabbana, the world's leading Italian brand in the fashion and luxury industry, has chosen Akamai's Dynamic Site Accelerator, part of the Company's Aqua Web Solutions, to accelerate all versions of its web site ( www.dolcegabbana.com ) as well as "Swide" ( www.swide.com ), its digital editorial hub available in English.
March, 2012
eMagine launches a great newly redesigned website for Omni Environmental
eMagine, launches a great newly redesigned website for Omni Environmental. Omni Environmental is a consulting services company with widely acclaimed and established expertise in Water Quality Management, Environmental Contamination and Renewable Energy.
March, 2012
eMagine is excited to announce the launch of Dedham Savings Bank new website!
eMagine, (a leading Web Design and Online Marketing firm for B2B, High-Tech, Healthcare, Energy in New England ) launches new website for Dedham Savings Bank.
March, 2012
eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology & Healthcare in New England is proud to announce the launch of RSAM's newly redesigned website!

eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology & Healthcare in New England is proud to announce the launch of RSAM's newly redesigned website!

March, 2012
eMagine is proud to announce the launch of Silicor Materials newly redesigned website!
eMagine is proud to announce the launch of Silicor Materials newly redesigned website! (Silicor Materials is a leading producer of silicon for the manufacture of solar photovoltaic (PV) cells as well as other aluminum products.).
March, 2012
Involution Studios On What the iPad Retina Display Means for Designers

Today Apple revealed the third generation iPad with its Retina screen, bringing the most powerful mobile visual display to market with a whopping 326 ppi in its 9.7 inch space. Print resolutions typically range from 300 - 1800 dpi, which means that Apple has effectively brought mobile computing into that same realm, a significant step to say the least. There's no doubt that the e-reader experience on the iPad will be greatly enhanced, be it for books, magazines, or even PDF documents. And with a starting price point of $499 for its bare bones model, it's conceivable that the other tablet competition and dedicated e-reading devices like the Kindle and Nook could soon be in for a bumpy ride.

March, 2012
Smarterer CEO/Co-Founder Jennifer Fremont-Smith Sits Down with WebInno

Smarterer has built a platform to test and score people on all of their digital, social and technical skills. Everyone has skills; but the types of skills and the tools associated with them continue to expand and evolve. There's just no smart or simple way for professionals to validate and share the skills they have in a way the world can understand. That's one side of the equation.

March, 2012
Appguppy Co-Founder Ash Nadkarni is Interviewed by Forbes Online

As we've been covering near-nonstop, Women Innovate Mobile is out to change the tech landscape for good. Their first-round applications are over now and we're just getting to know their first-ever group of participants! Levo's got exclusive access to the amazing female-founded companies and is bringing you exclusive access to their inner circle.

March, 2012
ISITE Design's City of Cambridge Website Recognized as Sitecore's North American Best Government Site

The City of Cambridge, announced today that it has been named the North American Sitecore Site of the Year for the category Best Government Site. Selected from several customers, the City of Cambridge is being recognized for its use of Sitecore's Web Content Management (CMS) and digital marketing technology.

March, 2012
HubSpot CTO/Co-Founder Dharmesh Shah on Getting the Most Out of SXSW

Late last night I got back from a few days at SxSW 2012. This was my second time going to the event/conference/festival or whatever the right term is.

I don't usually write "diary-style" blog posts, but making an exception in this case, because it feels like the right format. I'm writing this as much for myself as I am you. I'll sneak in some insights and such as well.

March, 2012
Senator Scott Brown Gives Vsnap His Full Endorsement

As we reported earlier, startup WeFunder held an event at MassChallenge today on legislation to legalize crowdfunding that featured remarks by Senator Scott Brown. Brown has sponsored a bill in the Senate for that purpose and through his remarks, and in questions posed by BostInno, the Senator illustrated his thinking on the subject both as an economic and a political matter.

March, 2012
Racepoint, Digital Influence Group to relocate to Boston

Racepoint Group and Digital Influence Group, two sister companies specializing in public relations and digital marketing, plan to relocate from Waltham to much larger space at 53 State St. in Boston, a 40-story office tower also known as Exchange Place, said the Boston office of Colliers International, the real estate broker that negotiated the firms' new lease.

Racepoint and Digital Influence currently occupy offices at 404 Wyman St. in Waltham. In June, they plan to move into 37,056 square feet of office space in Boston's Financial District that was previously occupied by Fidelity Investments, a financial services company headquartered in Boston, Colliers International said.

March, 2012
Fidelity Investments Launches iOS and Android Mobile App for Health and Insurance

Fidelity Investments has announced the release of its Fidelity Health & Insurance mobile app, which is a new and unique resource available to the company's almost 1.2 million health and welfare customers, so that they can achieve improved health benefits navigation while they're on the go.

The app is currently available for download into the mobile browsers of eligible workplace participants with an Android smartphone, an iPhone, or an iPod Touch.

March, 2012
Linkable Networks Launches "MyLinkables" Mobile App and Social API

Linkable Networks, a leader in card linked technology, today announced the launch of the "MyLinkables" mobile app (for Android and iOS) and its social API that allows developers to make linkable offers both mobile and shareable. Following the company's recent mobile API launch with mphoria and CardStar, Inc (acquired by Constant Contact), retailers and brands such as Omaha Steaks - now implementing its second campaign - are already link-enabling offers in any mobile application. With this announcement, they can also make them shareable by their users, further building loyalty and enabling consumer to enjoy the convenience of linkable offers.

March, 2012
US Navy Awards Aerva Additional Contracts For Digital Signage

The US Navy awarded two contracts to Aerva, Inc., a leading provider of digital signage software, to launch a base-wide network of digital displays for internal communications at the Naval Undersea Warfare Center (NUWC), Newport, Rhode Island. NUWC, which has over 5730 civil servant and contractors employed at its Newport location, licensed Aerva technology to manage content on 40-inch and 46-inch LCD displays on its vast campus. NUWC also licensed Aerva server technology that is integrated with the Navy Marine Corp Intranet (NMCI) network and conforms to the Navy's server, Information Assurance (IA) security policy and other technology requirements.

March, 2012
Zmags Unveils Shopping Tool to Reach Tablet, Smartphone Users

Zmags launched an online shopping environment on Tuesday, aiming to blend the physical store experience with that of flipping through a magazine or catalog.

March, 2012
Ektron Leaders to Speak at Inbound Marketing Summit in New York and Technology For Marketing & Advertising Show in London

Ektron, a provider of web content management, social software and marketing optimization solutions, today announced that Ektron Chief Marketing Officer Tom Wentworth will participate in an expert panel at the Inbound Marketing Summit (IMS) in New York and Director of Product Marketing Adam Smith will speak at the Technology For Marketing & Advertising (TFM&A) Show in London. Both sessions are scheduled for Wednesday, February 29.

March, 2012
Taco Bell Uses Aerva Platform for Product Launch Tweet Off

Taco Bell as part of the Doritos Locos Tacos product launch created a Twitter campaign called Hometown Tweet Off. Taco Bell and its agency, DraftFCB picked Aerva's Social Media Platform that provides real-time, moderated tweets with many metrics and fraud detection.

March, 2012
Constant Contact launches new daily deals site

Waltham-based Constant Contact, Inc. has launched a daily deals site it hopes will give local, small businesses more control over the process so they don't get slammed by one-time deal seekers.

March, 2012
Hill Holliday Beacon Partner Hitchery Launches At SXSW

Hill Holliday has selected the first round of companies for partnership in its Project Beacon program, it was announced today by Mike Sheehan, Chief Executive Officer of Hill Holliday. One of the selected companies, Hitchery, will debut at the South by Southwest Interactive Festival March 9-13.
March, 2012
Boston Interactive Launches New Website

Boston Interactive, a web design and interactive marketing agency, is thrilled to announce the launch of their new website.

March, 2012
HB Agency to Offer Complimentary Branding, Marketing and PR Services on February 29th "Leap Day"

In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and communications challenges to join its expert team on February 29 for complimentary sessions aimed at helping address their communications challenges, map out next steps for growth and spur creative ideas for influencing target audiences. Participants can engage with HB at its Newton, Mass. headquarters, San Antonio office, or by phone or video chat. HB will also host a variety of "Hangouts" in Google + throughout the day.

February, 2012
Moontoast's new analytics tool makes sense of all that social commerce data

Turning social media influence into gold is one thing, but measuring how you did it is quite another, according to social commerce startup Moontoast.

Moontoast provides musicians, celebrities, and brands with a way to generate money from the often large followings they have on social media platforms like Facebook and Twitter. The startup  does this primarily by letting its clients embed a "distributed store" into a social network status update or third-party website (Walmart, Target or an affiliate blog). Users can make purchases from those embedded stores seamlessly without having to navigate away from the site - thus enhancing impulse purchases and/or removing hassle that would prevent an online sale of things like merchandise, special deal coupons, digital music files, and more.

February, 2012
Dave Balter of BzzAgent in 10 Tweets

Can you capture someone in 10 tweets? Most people would say no - especially Chris Brown. But it's fun to try.

Dave Balter, entrepreneur and founder of the Boston-based word-of-mouth marketing firm BzzAgent , recently agreed to be our guinea pig for the @BBJNewsroom's newly minted social media profile feature, "In 10 Tweets."

February, 2012
Gary Vaynerchuk Joins Advisory Board For HubSpot

Gary Vaynerchuk, best known as co-founder of Vaynermedia and author of "Crush It" and "The Thank-You Economy", has joined HubSpot's advisory board. HubSpot, which pioneered the concept of inbound marketing, provides an all-in-one marketing software platform that the company claims has helped more than 6,000 customers increase their web visits and lead conversion.

February, 2012
How Gemvara, Constant Contact, and Daily Grommet Are Using Pinterest

If you've ever browsed Pinterest, and if you have even a faint idea of what Gemvara does, it should be pretty obvious that the two are a good fit. Pinterest is a new social bulletin board site that lets users "pin" and share images, has been growing like gangbusters, and seems to have a predominantly female user base.

February, 2012
MITX and the Pulse Network Announce FutureM and Inbound Marketing Summit Boston This October
MITX, the nation's largest non-profit trade association for the digital marketing and Internet business industry, and The Pulse Network (TPN), a leading provider of enterprise social TV, digital media and event solutions, announced October 23-26, 2012 as the dates for an integrated FutureM and Inbound Marketing Summit program in Boston.
February, 2012
PAX East Renews its Contract with the MCCA, Will Stay in Boston for the Next 10 Years

Gaming convention PAX East will be staying Boston for ten more years, extending its contract with the Massachusetts Convention Center Authority through 2023. PAX will also fund the state's new games institute to the tune of $25,000 per year.

February, 2012
Pinterest Drives Shoppers to Gemvara

Even before custom jewelry retailer Gemvara.com became actively engaged on Pinterest about six months ago, the web merchant's customers were already talking about the brand's products on the fledgling social network.

February, 2012
Staples makes list of 'America's Top Corporations for Women's Business Enterprises'

Staples Inc., the Framingham-based office-supply retailer, is one of 29 companies recognized on an annual list of "America's Top Corporations for Women's Business Enterprises."

February, 2012
Cartera Commerce & Fiksu Top OnMedia's Top 100 Private Companies List

AlwaysOn is especially excited to announce this year's OnMedia 100-the top emerging companies creating new business opportunities in the world of media, advertising, marketing, branding, and public relations.

February, 2012
MITX Announces New Chairman, Joe Grimaldi, CEO & Chairman of Mullen

The Massachusetts Innovation & Technology Exchange (MITX), New England's leading digital marketing, media and Internet business nonprofit association, announced today that Joe Grimaldi, CEO-Chairman of Mullen, will be the organization's new Chairman.
February, 2012
Jennifer O'Connell Joins HB to Lead and Manage Agency's Fast Growth
HB, an integrated branding, marketing and public relations agency, has selected Jennifer O'Connell to direct account growth in key markets, including high tech, medical technology, higher education and clean tech. O'Connell joins HB to help the agency respond to rapid growth in customers seeking marketing, lead-generation and PR solutions to address their business challenges.
February, 2012

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