MITX programs explore what's new and what's next in innovative technology and marketing strategies. Join us at one of our 30+ events, and hear from the people creating and applying the forward-thinking ideas, approaches and technologies that are delivering success for their clients and businesses.
If you're interested in seeing a complete list of upcoming events, please click here, or click on the "Upcoming Events" button located to the left of this page.
If you are interested in speaking at an upcoming event, or have an idea for a topic and would like to join our advisory committees, please contact Katharine Panessidi at 617.871.2155 x 705.
MITX's quarterly, annual and customized programs are outlined below.
Explore the latest and greatest applications, platforms and technologies (including social, mobile and devices) that are driving your marketing and businesses forward.
- Potential topics: Barcodes, CRM/social CRM, devices/tablets, DSPs, geolocation, internet TV, mobile, social, video. .
Discover how to create stronger customer relationships through engaging and relevant content and creative that links your customers' needs with your company's passions.
- Potential topics: blogging, content strategy, delivery, distribution, search, story-telling, user-generated.
Discuss the design and optimization of every touch point in order to create distinct and engaging experiences and customer moments.
- Potential topics: design thinking, experience design, interface/interaction design, multichannel integration, product design.
Explore how technology and analytics are changing how and what your company can learn about your customers.
- Potential topics: analytics, data, measurement, marketing automation, personalization, ROI, targeting, visualization..
The Meet the Marketer events will feature top digital marketing executives discussing the opportunities and challenges and technology developments within specific vertical industries.
- Potential industry focuses: B2B, consumer internet, education, entrepreneur, financial services, government, healthcare, nonprofit/cause marketing, music, retail, technology.
Anchored by provocative one-on-one discussions with today's premier thought-leaders, this series focuses at the intersection of technology and popular culture, societal values, business principles, the world economy and politics. Past guests have included luminaries such as: Malcolm Gladwell, George Gilder, Esther Dyson, Dean Kamen, George Colony, Ray Kurzweil, Nicholas Negroponte, Jeff Taylor, Jonathan Kraft, and Rodney Brooks.
Bigger, bolder, and more interactive, this event will combine the best of our Innovation and Interactive Awards and celebrate Boston's digital ecosystem - the industries, innovation, and imagination. Your favorite categories will remain and we'll be introducing some exciting new categories as well, all of which will showcase the amazing work being done in this region. Visit http://mitxawards.org to learn more.
To assist our member companies in reaching their marketing and business development goals, MITX will co-develop, produce, co-sponsor and market a custom developed event designed to meet the specific objectives of the sponsoring member company. As the exclusive sponsor of the event, your company will be in a position to tailor the content and messaging. Because MITX will be responsible for event coordination and promotion, your organization will develop critical brand awareness within MITX's constituency with minimal investment of administrative time and effort.