MITX DesignTech Summit: Creating Business Impact – From Ideation to Operation
“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”—Paola Antonelli, senior curator of the Museum of Modern Art
The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other. Technology has forced companies to make drastic changes in order to keep up. And because of this, the pressure to connect consumers and brands is more meaningful than ever before. Those who can make the connection are thriving and those who cannot are fading away. Design principals are the key to improving customer experience, so how do you go from theory to reality in this world of hyper complexity? What strategic design methods are companies using to stay ahead and be competitive?
The MITX DesignTech Summit is the only local event focused on design as a strategic force in your quest to build brands and businesses that connect beyond compare with consumers.
Check out the 2016 Agenda here!
2016 Advisory Board
Ed Boudrot, VP Product Management, Product Strategy, Innovation, Lifecycle Management, Human Centered Design, Optum
Monica Bueno, Director, User Experience, athenahealth
Amy Cueva, Founder & Chief Experience Officer, Mad*Pow
Jeff Cram, Co-Founder, Connective DX
Aman Datta, Chief Strategy Officer, Twin Techs
Ann Marie Dumais, Open Innovation Leader, Global Strategy, GE
Suzanne Hamil, Head of Design Thinking, Fidelity Labs
Chris Lamothe, SVP, Experience Design, Cantina
C Todd Lombardo, Co-Author, Design Sprint, Fresh Tilled Soil
Lee Moreau, Principal, Continuum
Daniel Ostrower, CEO, Altitude, Inc.
Anthony Pannozzo, Executive Creative Director, Frog
Heather (Sarkissian) Saforrian, Director, Strategic Innovation, Biogen Idec