Boston is home to world renowned, cutting-edge innovators who are leading the way to better customer engagement. Learn how these companies are using data, game mechanics, and social influence for greater good - and how their practices translate across all industries. This event, the first in the Innovators Exchange series, will demonstrate how local companies are using advanced marketing techniques to motivate people to live healthier lives.
WHO? Don't let the title mislead you - this event is not reserved for health professionals and fitness nuts. It's for you - marketers, technologists, and HR professionals. (And, of course, health professionals and fitness nuts!)
WHY? Because you want to better engage your clients and customers. You'll be amazed at how much you can learn from industries other than your own.
Tara Cousineau, PhD. - Founder/CEO, BodiMoJo
Tara Cousineau, Ph.D, is BodiMojo founder, is president of Women Insight, Inc., and is a working mom and expert in e-Health and behavioral medicine.
Anmol Madan, PhD - Co-founder / CEO & Data Scientist, Ginger.io
Anmol leads the overall product vision at Ginger.io, and has extensive research experience in modeling large-scale human behavior data using statistical and pattern recognition methods. His past research has been featured in academic publications in computer science, and is frequently seen in popular media and press. He received his PhD from the Media Lab, at MIT (with Alex Pentland), and also worked at Microsoft (Windows Mobile).
Trapper Markelz - Head of Product, MeYou Health
Trapper Markelz has more than 10 years of direct experience building consumer-facing web products that focus on community and conversation. Specializing in product management, systems design and application strategy, Trapper's attention is now focused on creating products that engage, educate and empower people in their pursuit of achieving and maintaining well-being.