MITX - Massachusetts Innovation & Technology Exchange


Past Event Detail

2016 MITX Data Summit 06/02/2016
Event Type: MITX Event
Dates: 06/02/2016
Times: 08:00am - 05:00pm

Event Partner:


Innovation and Design Center
1 Design Center Place, 5th Floor,
Suite 548
Boston, MA 02110



The MITX Data Summit will explore the ever-changing landscape of the latest data strategies for marketers. This full-day summit will bring together top minds in the industry to share proven best practices for business success. With the proliferation of new and evolving technologies, our digital footprint is bigger than ever. This wealth of information that’s available to marketers means there's more opportunity to create meaningful offers and products for your customers – and infinite ways to reach them. In addition, there's substantially more data available to enable a marketer to prove ROI from marketing programs. How can you harness the power of all this data without drowning in it?

Stay tuned for this year’s agenda. In the meantime, check out the 2015 schedule, where we were joined by the CMO of Dunkin Brands and the SVP & Chief Digital Officer of CVS – and 2014, where we had the Director of Insights and Analytics Solutions Center at the Kellogg Company

2016 Advisory Board:

Catherine Bassett, Senior E-Commerce Product Manager, Rue La La‚Äč

Victor Davidson, VP/Director, Analytics, Research & Technology, Havas Media

Jascha Franklin-Hodge, CIO, City of Boston

Jess Gelman, CEO, Kraft Analytics Group

Mark Gerner, Chief Economist, Booz Allen Hamilton

Ben Grossman, VP, Strategy Director, Jack Morton Worldwide

Tom Hubbard, VP, Global Digital Marketing, Kaspersky Lab

Chris Penn, VP, Marketing Technology, SHIFT Communications

Brendan Riordan-Butterworth, Director, Technical Standards, Interactive Advertising Bureau

Steve Ustaris, CMO, ownerIQ


Ticket Prices:
Members: $100
Non-Members: $175

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