AGENDA | SPEAKERS | SPONSORS | ADVISORY BOARD | FAQS
The MITX Data Summit will explore the ever-changing landscape of the latest data strategies for marketers. This full-day summit will bring together top minds in the industry to share proven best practices for business success. With the proliferation of new and evolving technologies, our digital footprint is bigger than ever. This wealth of information that’s available to marketers means there's more opportunity to create meaningful offers and products for your customers – and infinite ways to reach them. In addition, there's substantially more data available to enable a marketer to prove ROI from marketing programs. How can you harness the power of all this data without drowning in it?
Stay tuned for this year’s agenda. In the meantime, check out the 2015 schedule, where we were joined by the CMO of Dunkin Brands and the SVP & Chief Digital Officer of CVS – and 2014, where we had the Director of Insights and Analytics Solutions Center at the Kellogg Company.
2016 Advisory Board:
Catherine Bassett, Senior E-Commerce Product Manager, Rue La La
Victor Davidson, VP/Director, Analytics, Research & Technology, Havas Media
Jascha Franklin-Hodge, CIO, City of Boston
Jess Gelman, CEO, Kraft Analytics Group
Mark Gerner, Chief Economist, Booz Allen Hamilton
Ben Grossman, VP, Strategy Director, Jack Morton Worldwide
Tom Hubbard, VP, Global Digital Marketing, Kaspersky Lab
Chris Penn, VP, Marketing Technology, SHIFT Communications
Brendan Riordan-Butterworth, Director, Technical Standards, Interactive Advertising Bureau
Steve Ustaris, CMO, ownerIQ