|12:00pm - 01:00pm
|From the comfort of your own desk! The link to join the webinar will be sent in the confirmation email you receive after you register, and we will also send it again the day before the webinar.
Growing small and mid sized companies have unique marketing needs and often do not have the ability to have a large or any in house staff. Never has the world of marketing been more confusing or complex. Growing businesses need to strike a balance between finding new customers to fuel their growth and watching expenses as cash is often need to fund operations? What do business leaders need to know?
- Alignment of business goals and digital strategy
- A responsive destination website/content hub
- A digital ecosystem that integrates owned, paid and earned media
- An immersive, scrolling visual design
- Video as Hero and Storytelling Vehicle
- A complete social media strategy – content / community / reporting
- Persona based content marketing
- A targeted email campaign/marketing automation
- A comprehensive sales focused analytics measurement plan
- Conversion testing and modeling
About the Speakers:
Nate Wolfson, President, Digital Bungalow
President Nate Wolfson leads Digital Bungalow's efforts to create award-winning websites and digital marketing programs that enable companies to attract more customers, grow faster and beat their competition. An experienced entrepreneur and web product expert, Nate has a deep and intuitive understanding of how to drive consumer actions and client results. Nate leads our executive team and works closely with senior executives at leading brands to create innovative digital strategies and extraordinary solutions. Prior to Digital Bungalow, Nate was CEO of Thrive Networks, an IT services firm he founded, grew, and sold to Staples. In addition, Nate was a founding team member and VP Product at Eons, a social networking web company funded by General Catalyst & Sequoia Capital.
Gordon Plutsky, VP of Marketing, Digital Bungalow
Gordon Plutsky partners with Digital Bungalow clients on their marketing and content strategies and directs the social media, email and measurement aspects of their campaigns. Gordon was previously the CMO at King Fish Media where he created marketing strategies for Ameriprise Financial, Bank of America, Boston Market, Carrabba’s, Keurig Green Mountain, Lightlife Foods, IBM, Kretschmer Wheat Germ, and Zappos. An acknowledged content marketing thought leader, Gordon has been named one of the most influential marketers to follow on Twitter (@GordonPlutsky) by Forbes, Social Media Marketing Magazine and CEOWORLD Magazine. He holds a B.S. in Psychology from the University at Albany, an MBA from Northeastern University and is an adjunct instructor for marketing in the Endicott College MBA program.